Online sales will not surprise anyone right now. Increasingly, housewives, and not only they prefer to order clothes, toys, medicines online. This system is especially convenient with home delivery to young mothers. Often they have no one to leave the child with, there is neither the strength nor the time to get out of the house and go to the boutiques.
How to open a business, where to start creating an online store? First, decide what clothes you will trade. Children's male, upper, underwear, evening or wedding dresses. After you decide on the intended product, you need to get an idea of where you will get it. Order a batch from large companies or at the wholesale market, purchase at sales or sew on your own. If you buy in batches, things will go faster, because it’s not so easy to sew 10-15 dresses at home. At the same time, work on individual orders is paid higher, some take such clothes more willingly - they are sewn by specific standards and always sit well. However, if you have the strength and desire, you can combine both ways of earning.
Before you open an online clothing store, you need to create your own website. You can start with groups and pages on social networks. It is very important before you open your clothing store to take good photos of the goods. At a minimum, they should include rear and front views. If possible, show how one or another thing sits on the figure. Before opening an online clothing store, make a detailed description for each product - possible sizes, color, country of origin, material, decoration used. In addition to the description, you need to make a short text-advertisement for the models, which should convince the buyer to purchase this particular product.
How to find a buyer? As a rule, people visit such sites on the recommendation of friends or work colleagues. People who liked the quality of the goods and the speed of service usually become regular customers. This coin has a flip side - if someone does not like your online store, extensive anti-advertising will be guaranteed. Before opening an online clothing store, consider a system of bonuses and discounts. Perhaps these will be discounts on the second or third purchase, cumulative or holiday. The first buyers can be found by inviting to their page or group in social networks. Make it a rule to notify of updates and sales to those who have already purchased goods from you.
Before you open an online clothing store, consider a delivery system. At first, especially in a small city3, you can deliver the goods to the addressee by your car, if you sew yourself. This delivery method has both pros and cons. The positive point is that you can offer to try on the things you like. Such a service will surely attract a lot of customers, because many are reluctant to take clothes through the Internet precisely because the thing may not fit the size or sit poorly. The downside is a big risk of running into customers who will take a couple of hours of your time, measure a lot of suits and dresses and never buy anything. However, when the business slowly develops, you can additionally hire a driver. If you plan to reach distant regions or neighboring cities, you can deliver the goods by mail.
Before opening an online clothing store, consider a payment system. Get yourself electronic wallets: Qiwi wallet, Webmoney or Yandex money (or better all together). The second popular option is to pay the courier at the time of receipt. Most customers prefer to purchase clothes for cash. In this case, it is easier to refuse the purchase and not pay if the item does not fit.