The hotel business has recently become more and more popular. With the development of tourism, the demand for hotels is growing rapidly, especially in large cities. The organization of this business is quite expensive. Although this largely depends on the format of the institution itself and the pricing policy of the region in which it will be open. The main question for a novice entrepreneur: where to start the hotel business and how to succeed in this matter?
Business plan
A successful business always starts with planning. The business plan of the hotel should contain all the main stages of opening a future enterprise. First of all, when planning any business, you should conduct a market analysis, identify customer demand, competitors' pricing policies and competitiveness. A marketing expert can draw up a marketing analysis for a fee.
Further, the hotel’s business plan should contain a description of the project itself, that is, its goals and objectives, products and services. Here it is necessary to determine the format of the institution, the target audience, location, personnel and equipment.
At the end, you should draw up a financial plan, make calculations, indicate the amount of start-up capital. In some cases, personal funds are not enough to open an enterprise, which means that sources of financing should be carefully considered.
In fact, there are no clear requirements for the business plan, and the entrepreneur draws it up exclusively for himself. To continue to act in accordance with the intended goals. So, where to start the hotel business? Of course, with planning, and further tips and tricks for beginners.
Hotel format
If we talk about where to start the hotel business, it is wiser to start with a small format. This will help evaluate your capabilities. If the hotel is in demand, then the investment will pay off in a short time, and you can think about expanding and developing the business.
Which hotel format to choose:
- Hostel with 7 or 10 rooms.
- Hotel up to 25 rooms.
- Small hotel with up to 50 rooms.
In addition, you should decide on the services and pricing policy of the future hotel. In many ways, you need to act on the basis of customer demand. In some cities, most of the guests, for example, students, in this case it is more advisable to open an economy class hotel. In resort towns, comfortable roomy rooms at an average cost will be in demand. In large cities and regional centers, business-class hotels are in demand.
Search for premises
This is a key moment of the hotel business, because the number of guests directly depends on it. Choosing a room should depend on many factors, for example, in large cities and regional centers it is more advisable to open a hotel or a hotel in the center or near historical attractions. In resort towns, housing is more expensive and more in demand near the recreation area. By the way, tourism and hotel business are two interconnected concepts. In the village where there is always a large flow of guests, having a hotel is profitable and economically feasible, while its format does not really matter.
It is immediately worth noting that renting a room is unprofitable. If the contract involves the rental of the building with the subsequent redemption, then you can still think. But the most ideal option is to build a building from scratch according to an individual project, but this is a lengthy process that will take more than one year. Or you can buy a finished building with an area of at least 300 square meters. m, and carry out a reconstruction in it.
Design
Each hotel business, regardless of price and location, attracts the attention of guests primarily design rooms and the building itself. If the hotel is aimed at guests with a limited budget, then perhaps the rooms will be less functional and comfortable, but the furniture and furnishings must be new.
Style in the interior does not really matter. The most important thing is that all home decoration and furniture harmoniously combine with each other and create a single composition. The most popular styles for hotel rooms are classic, minimalism, neoclassic. Equally important, furniture and appliances are new and of high quality. In general, the room must comply with sanitary and fire standards.
Services
The first and most important thing for the hotel is cleanliness and safety. Each organizer is obliged to provide his guests with daily cleaning, clean linens and towels. And it does not depend on the price of accommodation. In more expensive hotels, guests are offered breakfast, internet, cable TV or other services. The hotel should have a laundry room or an agreement on the provision of services of a third party.
An equally important point, which the hotel industry requires, is the safety of guests. It is necessary to conclude an agreement with a security company, install an alarm fire system, an evacuation plan. It is also desirable to have convenient parking.
Staff
Hotel management should be entrusted to a professional who can rationally use material, information and labor resources. If there is no experience in this area, it is better to hire an experienced manager and several administrators.
In many ways, the number of full-time employees depends on the scale of the hotel, if it is small, the administrator, for example, can also deal with reservations, and the maid can work part-time in the laundry.
Financial plan
After the basic issues have been resolved, the costs of organizing the enterprise should be calculated. Even a small hotel will cost no less than 15 million rubles (this is in a small town). In Moscow and St. Petersburg, the cost can reach 200 million rubles.
Where to start the hotel business is necessary, it is from the distribution of the budget to organize the enterprise. Calculate finance should be as follows:
- 50% of the total budget will be spent on the construction or purchase of the building;
- 25% - for the reconstruction and redevelopment of the premises;
- 15% - for repairs, purchase of furniture and equipment;
- 10% - on other expenses and staff salaries.
When planning a hotel business, you need to consider that it will pay off only after 5-12 years. And revenue depends on many factors, such as competition and seasonality.
Despite the fact that the hotel business is quite a costly event, recently there have been only more hotels. That suggests that being the owner of your hotel is profitable and promising. However, success depends on the level of guest service and service prices. By the way, do not forget about the advertising campaign and other events to attract an audience.