Without preservatives, dyes and artificial additives - it is almost impossible to find such products on the shelves of metropolitan supermarkets. Meanwhile, townspeople are increasingly thinking about their own health - the prefix “eco” and “bio” has always attracted the attention of buyers.
“TasteVill”
Reviews about stores that sell real “milk”, meat, semi-finished products, fish, vegetables and fruits, began to appear four years ago. It was then that the leaders of the “natural” brand “Izbenka” decided by numerous requests to expand the range.
The metropolitan food market did not immediately submit to entrepreneurs. The first Izbenka store opened in 2009, but due to an improperly chosen promotion strategy, the entire project was in jeopardy. Gradually, they created their own corporate identity for the network, began to arrange festive store openings and began to listen to customers.
When the Izbenka chain totaled 100 outlets, entrepreneurs decided to launch the VkusVill project. Customer reviews today only confirm the correctness of the chosen path. The embargo on imported products only strengthened the company's position in the market, and for the first time many people heard about stores where you can buy delicious and natural products.
About suppliers
Belief in a Russian manufacturer is the motto of VkusVill supermarkets. Product reviews indicate high quality, which does not surprise the company's specialists at all. The work of technologists consists of three stages:
- Search for a reliable manufacturer. The quality control system and capacity are evaluated, the documentation is checked.
- Tasting. Product samples are sent to the main office, where research and taste assessment begins. At this stage, tips for changing the recipe can be made. The results of the verification are transmitted to the manufacturer.
- The opinion of experts. After the formulation is approved, samples are again brought to Moscow, which this time is evaluated by an independent laboratory.
Feedback
Every night, before being sent to the shelves of VkusVill supermarkets, a batch of products is checked by its own quality department. Additionally, sellers act as supervisors who monitor the compliance of the shelf life of the goods.
And finally, one of the main sources of information is the buyers themselves. Company executives are ready for dialogue - hundreds of comments, suggestions and reviews are received daily through social networks, forums and a hotline.
The reputation of “VkusVill” is the result of a lot of work, therefore, the choice of suppliers is approached with great responsibility. Farmers who cheated on consumer confidence will forever disappear from the list of customers.
Milk
The first product with which customers start acquaintance is VkusVill milk. Reviews note a taste familiar from childhood and a short shelf life (5 days), which once again indicates the naturalness of the product. This milk is able to sour, so it is very simple to cook cottage cheese or yogurt from it.
As we have already said, company executives listen to the opinions of customers, therefore on the official site of VkusVill reviews are presented both positive and negative. At the end of 2015, there was a deterioration in the quality of whole milk - when boiling instead of froth, an unpleasant oily “thick” appeared. Most praised milk from suppliers of the Kaluga region.
As for prices, the packaging of milk (900 ml), depending on the percentage of fat content, will cost 45-55 rubles. Reviews recommend adding other containers - 250 and 500 ml.
Baby food
In the “dairy” section there are cream, “boiled milk”, “condensed milk”, baked milk, various types of cottage cheese, yogurt, cheese and butter, as well as products from mare and goat milk.
A special category of buyers is young parents, who are distrusted by ordinary children's cottage cheese with a two-week shelf life and a strange consistency. For presentation in the children's section “VkusVill” the manufacturer must pass the necessary certification.
Dairy nutrition is prepared only from pasteurized milk of the highest grade. In the composition of fruit and vegetable juices and mashed potatoes you will not find substitutes and cheap additives. Cottage cheese with various fruit additives (apple, pumpkin, strawberry, apricot and pear), which has a shelf life of 6 days, is popular among young gourmets.
Natural curd without fillers is made from sourdough and normalized milk using special technology. Milk mix, several types of juices, mashed seasonal vegetables and fruits, cottage cheese and kefir - experienced parents increasingly choose VkusVill products for baby food.
Customer reviews note the excellent quality of kefir from the Bryansk region. When a new supplier from Tatarstan appeared in stores, an immediate reaction followed. The kids refused to drink the new kefir, and the adults noticed a sour taste. Fortunately, “Microbe Vasya” returned to the shelves again.
Range
Dairy products, of course, remain the backbone of VkusVill stores. Reviews of regular customers tell in detail about manufacturers with a good reputation. Of course, it is impossible to describe the entire range in one review.
Drinks, seafood and fish, fruits and vegetables, cooking, meat gastronomy, desserts and sweets, alcohol, poultry and meat, canning and grocery - each section contains more than 20 items. However, frozen convenience foods are in constant demand among residents of large cities.
“VkusVill” products differ from ordinary dumplings and cutlets in their excellent composition - without baking powder, soy, thickeners, flavor enhancers and moisture-retaining additives.
The quality of dumplings with beef and pork from a producer from the Kaluga region was confirmed by an independent laboratory. Experts noted the absence of starch and vegetable protein, as well as the lowest salt content in the dumplings “TasteVill”.
Reviews
The taste of real minced meat with spices, preservation of shape after cooking and fragrant broth - in all respects these are “homemade” dumplings.
One of the main disadvantages of semi-finished products is the price. For those who are not ready to pay 450-500 rubles per kilogram of dumplings, the assortment contains inexpensive options for a quick dinner with chicken breast, squid and cod, with lentils, duck and cranberries.
Pancakes with various fillings, dumplings, vegetable and meat patties, meatballs, stuffed cabbage, stuffed peppers and frozen dough are also sold in the semi-finished section.
Ivaerde
Heads of the company received a lot of positive feedback when the VkusVill direction appeared - cosmetics. The feedback from the new vendor, IvaVerde Labs, exceeded all expectations.
The following items are presented in the collection:
- lip balms;
- deodorants;
- tanning products;
- Handmade soap;
- caring and decorative cosmetics.
All products are distinguished by an excellent composition. In ordinary stores, you are unlikely to find face cream with a shelf life of 4 months. Cream “Moisturizing and care” IvaVerde contains a mixture of oils (almond and avocado), aloe vera juice, plant extracts and water from a sea source. The tool is perfect for face and body.
Reviews note a light texture and lack of oily sheen. Convenient dispenser allows you to extract the required amount of cream. A bottle (volume 30 ml) will cost 380 rubles.
The remarks of beautiful customers relate to a specific smell (due to the lack of chemical fragrances) and a plastic tube (natural components are more “friends” with glass bottles).