Today, the range of areas for entrepreneurship is simply huge, so there are no problems with choosing a promising niche. However, as practice shows, some difficulties for novice businessmen begin at the stage of implementation and project management. According to statistics, the vast majority of young companies cease to exist only a few years after the opening. This is due to many factors, the main ones being a lack of financial resources and business experience, as well as fierce competition.
But there is an alternative way to invest money, namely the launch of an existing business. So, for example, now you can open a hookah franchise. This is very convenient, since you do not have to create a business model and standardize the process of functioning of the enterprise. All the features of such an investment and the most advantageous offers on the market will be described below.
Varieties of similar institutions
Before you decide to buy a hookah shop franchise, it is very important to decide what type of your business will be.
Nowadays, smoking establishments are divided into the following types:
- Youth. They have a wide range of smoking blends. The interior is decorated in a modern style, music was created, and there is also a bar that sells various alcoholic drinks and cocktails. This format is one of the most common and popular today.
- Traditional. In such places, people can enjoy smoking high-quality tobacco, as well as have fun playing backgammon or chess.
- Club. Closed institutions, which can only be accessed using a special card.
Each hookah franchise has certain advantages and disadvantages that must be taken into account when buying it. For beginners, a youth-friendly smoking establishment is best suited.
Pros and cons of starting your own franchise business
Starting a ready-made business with professional support is associated with lower risks than implementing a project from scratch.
In addition, the hookah store franchise provides the following benefits:
- fully working system, recognizable brand, stylish design of the room;
- professional support at all stages of opening and work;
- minimum investment in creating the material and technical base;
- no need to recruit a large number of staff;
- free advertising;
- quick exit to breakeven;
- established supply system for consumables;
- low competition.
Despite the fact that the hookah franchise in fact belongs to its creator, however, when you purchase it, you get your own business, which you can completely dispose of. As for the shortcomings, they also exist.
The most significant among them are the following:
- the need for a lump-sum payment;
- strict compliance with all requirements of the franchisor;
- the impossibility of opening a business in small cities.
In addition to making the hookah franchise in Moscow or any other metropolis profitable, it is very important to choose a product that enjoys good market recognition.
Features of the opening of smoking establishments
Before starting any business, you must first study it well and deal with all aspects. This will help to avoid many pitfalls in the process.
As for the hookah, they require careful study of the following nuances:
- powerful ventilation system with good air conditioning;
- the comfort of the room and the quality of customer service;
- type of smoking equipment - classic or electronic;
- purchase of mixtures, hookahs and consumables;
- search, training and official registration of personnel;
- marketing campaign and promotion of services in the market.
The last item should be given special attention. The fact is that Russian law prohibits the promotion of tobacco products. Therefore, you need to think in advance how you will attract potential customers to your institution. Only after a thorough study of all these aspects can a hookah franchise be purchased. Detailed knowledge of your own business will allow you to quickly reach the level of profitability and maximize the profitability of the company.
Legal Aspects
In the legislation of the Russian Federation there is no such definition as smoking establishments, however, their work is fully regulated.
In order to avoid any problems with the regulatory authorities in the course of activity, a number of acts must be observed:
- PPB-S-3-81 - institution security requirements.
- Decree of the chief physician of Russia under the number 114, entered into force on May 30, 2003.
- Federal Law No. 15 of February 203, 2013, governing the creation of designated smoking areas.
- The Law "On Advertising", which clearly spells out the rules for promoting goods, services and companies on the market.
- Decree of the Ministry of Health of the Russian Federation No. 786, adopted on November 28, 2014.
In addition to all of the above, when buying a franchise for hookah clubs and opening a smoking establishment, sanitary standards and fire safety rules must be followed, unless, of course, you want to pay huge fines.
How much money is needed to implement the project?
The acquisition of a hookah franchise in Russia implies the presence of start-up capital sufficient to start a business.
The main expense items are as follows:
- registration of permits - 20 000 r .;
- interior decoration - from 300,000 to 1 million rubles;
- purchase of furniture, equipment and consumables - from 250 000 r .;
- rental of premises - from 30 to 80 thousand rubles.
In addition, you will need to pay salaries to employees on a monthly basis. It is impossible to give any figures here, since the salary very much depends on the specific region of the country.
What difficulties await?
Despite the fact that the hookah franchise provides a fully working scheme and professional support, nevertheless, in the process of work, you will certainly encounter the following aspects:
- selection and purchase of hookahs, smoking mixtures and accessories;
- search for premises with sufficient area and having a good location;
- room design in accordance with all requirements;
- search and training of personnel.
When opening a smoking establishment, you should understand that there are no trifles in business. Therefore, you should well think through and work through even those aspects that at first glance may seem insignificant.
Which franchise to choose?
Today, the market has a wide selection of proposals for launching smoking establishments, so it is very difficult for beginners to make a choice. As practice shows, many businessmen make many mistakes at the same time, as a result of which they regret later on wasted financial resources. To help them not make a mistake with the choice, the best offers for hookah franchises will be further considered.
Smoking institution "Mint"
So what is it like? Hookah franchise "Mint Lounge" is perhaps one of the best to date, which can only be found on the market. It was developed by the well-known Kazan company Milovidov Group. The lump-sum contribution for the product can vary from 800,000 to 1.2 million rubles. At the same time, the franchisor declares that the minimum income per month is 200,000. Thus, the payback period of investments is on average 5 months. As for the percentage that should deduct franchisees from net revenue, the information on it was not disclosed. Therefore, before signing the contract, carefully study it.
The main advantages of the Mint hookah franchise, customer reviews fully confirm this, are the following:
- Well-designed business model.
- Help in solving any issues and problems.
- Professional training for all employees, which is held in Kazan in a special center of the Milovidov Group company.
- Free access to copyright recipes for the preparation of smoking mixtures.
- Help in conducting an advertising campaign and positioning a hookah market.
The uniqueness of the smoking establishments opened under this franchise is that themed nights are held every Saturday. At the same time, the entrepreneur will not have to independently come up with ideas for them, since the franchisor takes care of all this.
Hookah Place smoking establishments
The second most popular is the hookah franchise "Hooka Place." Today it is represented in more than 50 cities scattered throughout the country. Moreover, not so long ago the company entered the international market, and its establishments can be found even in neighboring countries.
Among the main advantages of the product are the following:
- high-quality smoking blends from reputable suppliers;
- original author's design of the premises;
- round-the-clock support and assistance in resolving issues of any complexity.
An exclusive highlight of Hookah Place establishments is that visitors pay 1000 rubles for admission regardless of the region. For this amount they get two hookahs and several soft drinks. In addition, the institution has a separate area called Water Place, where experienced bartenders prepare amazing drinks according to original recipes collected around the world.
Franchise "Smoke House"
Smoke House is a young but dynamically developing company that, despite its age, has already managed to enter the Russian franchise market and gain a firm foothold on it. The first smoking establishment under this brand appeared in Siberia, and today they can be found in many cities of the Russian Federation. The main advantage of the company is a low entry threshold. The size of the one-time payment made upon conclusion of the contract is only 120,000 rubles, and the average monthly profit is at the level of 200 thousand.
In addition to this, franchisees are provided with the following benefits:
- The client receives detailed instructions on how to do business.
- Unlimited informational support on any issues.
- Assistance in finding the best space and hiring qualified staff.
Thus, the Smoke House franchise can be considered one of the best options for aspiring businessmen, because it combines the minimum required investment and a good level of profitability.
Offer from The Smoke
This company was founded in Omsk in 2015, and today it is one of the most recognizable hookah networks in Russia. The cost of the franchise is 1 million rubles, and the period of reaching the breakeven level can vary from 4 to 10 months, depending on the specific region. Unlike many other companies, "The Smoke" as a royalty does not take a percentage of revenue, but a fixed payment of 10,000 rubles starting from the second month of operation. Thanks to this, the entrepreneur working on this franchise makes a profit almost in full.
Conclusion
If you are looking for a direction for entrepreneurial activity, but do not have a large amount of money, then opening a hookah franchise will be the perfect solution for you. This area attracts many beginning businessmen due to the quick payback and ease of work. At the same time, the potential profit from a smoking establishment is not limited by anything, but depends on a literate approach to managing the company. Therefore, buy a franchise, open a hookah room and start earning.