To get this valuable and useful product to the beekeeper is only half the battle. You also need to know how to sell honey, because you can stay with him and not know where to put this product.
Sales mechanism
It would seem that he received honey, bring it to the market and sell it. But it turns out that the population is not buying it as willingly as we would like. Therefore, the beekeeper raises the question: "Where to sell honey?".
Manufacturers of processed food products, cosmetologists at any time of the year are interested in purchasing this product.
When implementing this product, it is necessary to sell only high-quality honey, because by selling a low-quality product, you can lose the buyer. Honey must be collected carefully, stored correctly. The beekeeper should look after his bees, do not be shy to ask for advice from more experienced beekeepers.
With retail sales, family members can be involved in this business.
You can find out where to buy honey in bulk by talking to other sellers of this product, having studied the market on the Internet. It is possible that in this way you will find yourself a wholesale buyer who will sell all the remnants of your honey, and further search is not needed.
Implementation methods
There are several of them. The task of the beekeeper is to choose among them the one that does not deprive him of either time or money. These methods include:
- retail sales in the market;
- wholesale sales to enterprises of various forms of ownership;
- Internet sales
- implementation by placing ads or conducting advertising campaigns;
- sale at organized fairs, festivals, festivals;
- implementation to your friends.
These methods can be combined, then the question "Where to sell honey?" will not stand in front of the beekeeper.
The latter method assumes that the beekeeper has a large team of acquaintances, since honey is not in high demand in Russia. Therefore, invite friends who like your honey to give it to others to try it. Such a chain can go on indefinitely, which may lead to a number of customers appearing who are interested in purchasing this product from you.
Wholesale of honey
Ads for the purchase of honey in bulk can be found both on the Internet and in newspapers with announcements. It should be borne in mind that there are pitfalls here, which include the fact that most wholesalers work with batches of 500 kg or more, for each batch of honey you need to get a declaration of conformity, for which you need to conduct chemical analyzes in accredited laboratories. And the most important thing is that in the wholesale trade the beekeeper loses in profit in comparison with the retail sale.
If you urgently need money and a quick sale of goods, you need to engage in the wholesale of honey. How to sell honey in bulk? To answer this question, you need to arm yourself with a computer with Internet access, a printer, in order to be able to print sales announcements that can be hung up at stops (yes, this method continues to be popular, especially when you consider that the main buyers of honey are middle-aged and elderly people ) In addition, you need to contact the various confectioneries located nearby, in restaurants, teahouses, various hyper- and supermarkets, consumer cooperation organizations.
Retail honey
With retail sales, the question of where to sell honey does not disappear. When placing ads on the Internet, the text itself is better to accompany a photograph of the product. In the text you need to put information about the merits of the product being sold, while you do not need to embellish, it is better to advertise the organoleptic properties of the honey sold.
In addition, when answering the question of how to sell honey at retail, you can advise selling through the online store. Better if it will be your store. It is advisable to create a friendly atmosphere, to sell a quality product so that buyers leave only positive feedback.
In retail sales, honey is bottled in various containers. The seller must have a container with which and from which it will be possible to let customers taste the product. In addition to honey, for sale separately you need to take beekeeping products, such as zabrus, propolis, bee bread, wax.
The sale of honey abroad
If you tried the options proposed above, but they did not seem attractive, and you continue to be tormented by the question "How to sell honey?", You should try your hand at selling abroad. The most profitable countries for the implementation of this product are Australia, USA, France, China, Germany, Japan, Greece. The sale of honey to China is especially relevant, which is ready to buy all of Russian honey, the supply of which to this country in 2016 compared to 2010 increased 36 times!
When selling honey abroad, the wholesale price is much higher compared to prices from domestic buyers, however, there are slightly more difficulties. With this implementation, increased attention should be paid to quality, and, therefore, documentation, to decide on the buyer and transportation of honey.
The buyer can be found with the help of special companies, but they do this not out of kindness, and part of the profit will need to be shared with them. You can search for yourself by creating a website and filling it with information in Russian, English and the language of the country where you plan to sell honey.
The sale of honey, like any other product, requires constant monitoring of the market situation. Do not forget about this when setting the price.
Transportation is usually negotiated, so it is the least problem.
Documents for different countries are different. The following documents are common: confirming your activity, sanitary certificates.
Finally
Thus, the beekeeper himself must determine how to sell honey. It may be retail sales on the market, but this takes time and desire, and it may be wholesale within the country or abroad, which is largely determined by the capabilities of the beekeeper.