Tattoo is forever. This is the memory of the past. This is a challenge to others. This is a secret sign of belonging and recognition system "friend or foe". A tattoo made in 20 years at the age of 40 may seem a mistake, get rid of it. Then the scar remains. It's forever. This is a reminder.
In reviews of the book "45 Manager Tattoos," readers were divided into "friends and foes." Someone is inspired by the author and tries on his drawing on himself. And someone counts scars and warns against mistakes.
First person
Maxim Batyrev (“Combat”). Formation as a leader was in the first decade of the current century. The time of formation and development of the modern format of Russian business. Behind a military school (unfinished) and an MBA. Perhaps previous experience determined that set of 45 manager tattoos, reviews of which filled the business forums of the domestic Internet. He also helped him grow from an ordinary employee into a top manager of the Consulting Plus network. Business successes were noted by the International Management Academy - “Manager of the Year 2012”. Salecraft awarded the Commercial Director 2011 Award, and Kommersant Publishing House included in the TOP-1000 managers of Russia.
Analyzing the path traveled, M. Batyrev notes the inconsistency of Western management technologies in Russian realities. As a result, the publication of his book. Since 2013, he is a writer, "playing coach." Since 2015 - speaker, regular participant in various business forums. According to its own review, 45 manager tattoos helped the author achieve success in this field. His literary works have been repeatedly recognized as the best in the nomination "business book", and the schedule of performances is scheduled months in advance.
The content and structure of the book
The table of contents of the book is fully consistent with the content. Using author's terminology, it can be called a "catalog of tattoos." Choose the one you need by subject and mood, and - go!
Almost without a foreword, M. Batyrev goes on to a concrete account of the situations that led to the formation of rule tattoos. Each chapter is a separate story with its own intrigue, plot and conclusions. You can read them in any order. Although there is a certain author's logic in the sequence of chapters, this does not affect the general semantic content of the book.
The literary style of M. Batyrev in "45 manager tattoos", according to reviews, is very close to the modern reader. The book is written simply and clearly. Without excess water and academism. Fans of "high" literature are repelled by the author's militarized vocabulary, "chopped" phrases, and the use of vernacular expressions. The rest is captivated by just that. "45 manager tattoos" according to supporters: "easy to read", "in one go", "like a modern business detective."
About myself, about subordinates and again about myself
Most business writers choose the position of a neutral expert. They evaluate the possibilities and risks of the theory presented, and offer readers to form their own opinion on the basis of these estimates.
In the book of M. Batyrev, the author’s presence is felt from the first pages to the final line. It cannot be any other way, because this is a description of personal experience gained through sweat and blood. The chronicle of hostilities as stated by the direct participant cannot be neutral. The vocabulary used by the author gives rise only to such associations. From the "fighter" and the leader of the "fighters" you do not expect a deep analysis of the situation. The result of each of the stories is known in advance: "Maxim - well done!". And it’s even funny. Many say in reviews of "45 tattoos of the manager" Maxim Batyrev that there are too many of himself. But otherwise this book would not have been written.
Manager Batyrev, like a real battalion commander, divides employee-subordinates into "friends and foes." Aliens are “weak,” “terrorists,” “living not by purpose, but by dream.” If it is not possible to make one of one's “alien”, he is considered a “moral disabled person”. The ones are like-minded people, the flock copying the leader. They do not discuss decisions and protect the interests of the leader. Firmly learned that one day they will certainly be fired. There are no halftones. There are only two colors in the palette of M. Batyrev.
If these "tattoos" do not cause the reader any doubt, then the created image of the leader is close to him and understandable. The strongest, real leader, is responsible for everything and everyone. He does not doubt and does not trust anyone to the end. The leader manager does not relax and does not go out of the image for even a minute. The novice leader only needs to take advantage of the proposed options for action. An example of M. Batyrev is the successful implementation of such an image.
Act and act again
The life rule of Combat: "Intent minus action equals nothing." Reading reviews and comments about the "45 manager tattoos", you understand that the author of the book managed to captivate the audience with this idea. “The book energizes, makes you get up off the couch, motivates you to change, inspires you to act” - the majority evaluates what they read.
The action is elevated to the rank of unconditional virtue. In-depth analysis, coaching, miscalculation of options in advance - all this is unnecessary. “In FIG, analytics during a crisis”, “time is more important than ideality”, “first we fight with consequences, then with causes” - the author suggests managers to do such “tattoos”.
During the tactical style of business and the total deadline, this approach to management finds many adherents.
Practical use
In reviews of "45 manager tattoos," it is most often a positive assessment of the actual practical experience. From the first pages you believe that this is not a theoretical discussion on the topic “how could it be”, but the author’s own, real life. All this is experienced, tested and suffered. Tattooing is a long and painful process.
Stories are recognizable and typical of many companies. The confrontation between the sales department and the "smart" divisions. A lawyer who, under any circumstances, leaves the workplace at exactly 6 p.m. Mistakes in recruiting and poorly selected strategy. Many people encounter this every day, so it’s interesting to compare the way to solve the problem and your own result with the author’s version.
Critics in reviews of "45 manager tattoos" note that, even if it’s 10 years of experience, it’s not enough in one company to draw generalized conclusions. Inside the only familiar in practice author of corporate culture, and, knowing, albeit thoroughly, the business processes of only one industry, it is impossible to create a universal memo algorithm for a specialist.
So specificity not beloved by M. Batyrev still exists. The strategies and approaches in managing the sales team and the development team are still different. There are nuances, there are specifics. You can not use the methods of controlling a company of paratroopers when leading a ballet troupe. Although discipline and self-discipline are important components of success in both cases. As well as diligence and strict adherence to directions. Perhaps the army style will reduce the number of demonstrative tantrums and complaints about the lack of inspiration, but how does this affect the final stage? And do we need such a ballet? The view on management is delimited by the sales process - the main criticism of critics.
"Pros and cons"
If the thesis of reviews of supporters and critics of the book is thesis, then we get the following.
Praised for:
- Lightweight style.
- Clear examples.
- The lack of "unnecessary" theory.
- Real practical experience.
Criticized for:
- Primitive style and "soldaphonic" vocabulary.
- Examples are limited to one unit, one company.
- Peremptory copyright assessments.
In the preface, M. Batyrev wrote that the book is a statement of one’s own opinion, without trying to convince and prove. The sincerity of the text catches, many "drawings" cause heated debate. This controversy also turned into reviews of "45 manager tattoos. The rules of the Russian leader."
For whom is written
For those who are only at the beginning of the managerial path or are planning such a career development option. To paraphrase the first “tattoo” of M. Batyrev: “First, learn to lead by the rules of others, then invent your own.”
experienced managers are unlikely to learn anything new. Can they remember managerial youth and recount their tattoos and scars?