Today there is already no such person who would not know what Doshirak is. But just a few decades ago, this issue was difficult for many.
How it all started
Each invention is born due to one or another event. And what is Doshirak? How did he become known to the world and what prompted his creator to discover this? It happened in Japan in the middle of the last century. In those years, famine raged in the country, and on the streets of many cities one could see the endless lines of the poor for food. It was then that Momofuku Ando, the owner of a food company, decided to help his fellow citizens. Several years of work were not in vain. The persistent inventor even turned his house into a real laboratory. And soon everyone found out what Doshirak was. His appearance was a real breakthrough in the food industry. Now it’s no secret to anyone that Doshirak is just noodles, though not quite ordinary. It can not only be stored for a long time, but can be prepared in just a few minutes. It is worth recalling that the Chinese in the past millennium have already found the opportunity to produce pasta that has not spoiled for a long time. But Ando went further in his research. And now, not only the Chinese, but also the inhabitants of seventy countries of the world know what Doshirak is.
Eternal doubt
As soon as the famous noodles appeared on store shelves, buyers immediately began to ask the same question: “Doshirak” is harmful or not? ”Everyone was wondering what an unusual product is made of and how it can affect the human body. what is included in its composition (flour, salt, dried vegetables, emulsifiers, dyes and food additives) is not capable of exerting any negative impact.Each component individually is a food product or chemical substance that only has certain properties and does not cause The main benefit of Doshirak is its nutritional value. A huge amount of carbohydrates and proteins gives a person vitality and allows him to maintain a feeling of satiety for a long time. However, it is worth agreeing that 462 kcal is a lot for simple noodles. , "Doshirak" is harmful or not, nutritionists will answer positively. The same opinion and doctors who believe that stabilizers and emulsifiers in the body act as carcinogens and can cause cancer. In addition, people with a sick liver are unlikely to be able to eat food with so many spices and all kinds of chemical additives. But if you eat such pasta only occasionally, then there will be no danger. Everything needs a measure.
The history of the famous brand
Doshirak noodles appeared in 1958. Then the brand itself was registered. It is currently owned by Korea Yakult Co. Ltd. In recent years, it has become the undisputed leader in the production of instant products. Distribution companies and those involved in the import of new and unusual products began to appear around the world. Wonderful noodles flooded the trading market and entered the everyday life of many people. At first, the product was quite expensive and was considered almost a delicacy. But literally a year later the management decided to lower the price. This led to an uncontrollable increase in sales. Ando himself always believed that there should not be hungry people on Earth. If everyone is full, then the world will stop wars, and humanity will be able to live happily. And the noble idea nevertheless led the famous Japanese to victory. The real era of fast food has come. Cheap noodles entered every home, and many even helped solve serious pressing problems.
Price of pleasure
Products of the Doshirak brand are also quite popular in Russia. Price and rich assortment allow everyone to buy it in any quantity. Nowadays, this product has become a subject of high demand. Bags with "miracle pasta" at 15 rubles apiece quickly went hand in hand. The company has always tried to meet the needs of consumers, and in the seventies of the last century polystyrene packaging with noodles first went on sale. They are very convenient, as they do not require additional utensils. Hot water can be poured directly into the packaging bowl. It can also serve as a plate. An unusual novelty was a real find for bachelors, students and ordinary workers who did not want to spend extra money on expensive dinners. Over time, products on sale appeared in containers in the form of cups and in the form of rectangular containers. Its cost was already slightly higher (26-30 rubles apiece), but this only increased consumer demand.
The company is rapidly gaining momentum, and now you can meet in the store not only noodles. Convenient boxes sell oatmeal and mashed potatoes with a variety of flavors. The fairly affordable price of new products (20-25 rubles) attracts the attention of new customers even more.