Relatively recently, the borrowed word “rotation” has come into our everyday life. For some reason, it is associated with the majority of the population with the radio. However, this word has much more meanings, and it is used in many areas. So what is rotation?
The word came to us from Latin and means "rotation, circulation." That is, in fact, we can use this term in all areas, one way or another related to exchange, movement. In most cases, the meaning of the word “rotation” means a process or action that leads to a positive result.
What is product rotation? This is the gradual removal of old goods from the market and the introduction of new ones. In practice, we can meet this phenomenon in every store. For example, when last year's collection of clothes is sold at a lower price, and models of this season replace it.
The term “rotation” is also used in the chemical sciences, when as a result of mixing several elements we get one, but the highest quality and most effective.
We observe the rotation of power quite often. For example, during elections, when the new leadership of the country replaces the old, whether it be the president or political parties.
In the field of agriculture, rotation is understood as the circulation of seeds on one soil. For example, when different plants are grown on a plot of land at different times, which leads to an improvement in the quality of the soil and the plants themselves.
What is professional rotation? This is the horizontal social mobility of employees of one enterprise. Simply put, a person changes his position, remaining to work in the same company, but does not move up the career ladder. This rotation helps employees learn new activities and, therefore, become more functional. This contributes to better labor productivity.
In medicine, the term "rotation" is used to indicate the degree of joint mobility.
The word "rotation" is quite multifunctional. There are many more areas in which it is used. We have given just a few examples of what rotation is.
However, most often today it is used in the field of show business. The issuance of a song on the radio or television air is rotation. The frequency with which the song is played shows how popular the performer is with listeners or viewers. If a song can be heard three times in one hour, this means that the audience wants it, and therefore the radio station will receive a higher rating. Consequently, advertisers who will be willing to pay for their ads will choose this station because it is popular.
Song rotation has long ceased to be free. If earlier, in order for your song to be broadcast, there was enough high-quality recording, and just to make the melody good, today money is also needed. Or at least communication. By broadcasting an unfamiliar composition to the audience, the company risks its own means. Therefore, she must be sure that the recording is made at the highest level so as not to undermine her authority and meet the expectations of the audience.
You should also not be sure that if the song sounded in rotation for half a year, then the artist became famous until the end of his days. Gradually, it becomes less and less rated. Therefore, in order to maintain their place on the top of the charts, musicians need to work hard and constantly delight listeners with bright new products.