Now the liquor departments of supermarkets are teeming with all kinds of alcohol. Buyers are so overwhelmed with the variety of choices that manufacturers have to go to tricks. New types of alcoholic products appear almost every day. One of the new products is Red's flavored beer. The author of this light drink is the Moscow-Ephesus brewery.
The main feature of beer
The main feature of this drink is that hops are not used in its production. It belongs to the varieties of beer only because of malt.
Red's beer producer does not skimp on fruit flavors, it is thanks to them that the drink has an apple taste, and the acidity is pronounced in the aftertaste. The aroma is full of fruity notes with a predominance of citrus.
The target audience of the drink
Reds beer is positioned as a drink for beautiful ladies. Lightness and unpretentiousness makes it an excellent alternative to wine in the summer heat.
The brand manager of the company claims that the drink is aimed at young, optimistic and a little selfish women who do not deny themselves little joys. But in the marketing department they consider this statement not quite true, in their opinion, this beer will find its admirers among men who are tired of the traditional drink.
Publicity stunt
Since the target audience of Red's beer is, after all, mainly young women, it was decided to focus on the unusual design of the bottle to attract their attention. This rate worked, and in the fall of 2009, the drink received an award at the Design Effectiveness Award, which was organized by the British company Design Business Association in the nomination “Packaging Design”. Also, manufacturers did not stint on advertising during social events and social events. The Red's beer logo is often seen at the site of the main sponsor.
This is the first fruit beer in our country to be awarded a prize.
Fruit beer on Russian shelves
Reds beer appeared in domestic stores in 2003, and is still the main leader in its niche. This undoubtedly indicates the high quality of the drink. Therefore, it is not surprising that reviews of Red's beer are most often positive. Its lightness and unusual taste attract more and more fans.
Before this drink hit the shelves of Russian stores, it quite successfully conquered the European market. It was produced at one of the Polish breweries.
Red's beer is designed for the average buyer, so it has a fairly affordable price. Available in glass containers from 300 to 700 ml, and in cans with a volume of 300 milliliters.
What is a fruit beer?
This is far from new. Fruit and berry beer has been produced for a very long time. By the way, it is not known who was the first to guess such a step. Most of all, Belgians love fruit drinks .
They call this beer lambic, and they produce it not only for the domestic market, but also for export. Cherry lambic is called "Scream", and raspberry - "Framboise" or "Frambosen". There is also a “Gez” - a blending drink, it mixes lambics of different ages. In the blending process, secondary fermentation occurs, as a result of which the beer matures. Because of this, it must be poured into thick-walled containers, like champagne bottles. Often, “Gez” is equated with Belgian champagne. All because of the subtleties of manufacturing.
Production Features
In the manufacture of fruit beer, it is not necessary to use whole fruits, they can be crushed or even mashed. Thanks to modern technology, beer is produced in a fairly short time, which is why juices and syrups are most often used in the manufacture of lambic. In order not to interrupt the fruit aroma and not spoil the color, fruit beers are made from light malt.
At first, cherry lambic was especially popular. But, apparently, this taste became boring, and preference began to be given to other varieties. Now strawberry, raspberry, grape and peach lambics are well sold. Exotic supplements such as lemon, grapefruit and tropical fruits are also gaining popularity.
Varieties of Red's Beers
Since the potential of this drink is quite high, manufacturers put into production immediately three types:
- "Premium."
- Mademoiselle.
- "Dry."
Although at first glance these are completely different drinks, the basic characteristics of Red's beer of all three types are approximately the same. But their taste and color are, of course, slightly different. In order to make sure of this, it is worth considering each variety separately.
Reds Premium
This is a light beer with fruit additives, the strength of which is 4.2 turns. The extractivity of its initial wort is 14%.
Its composition is far from the traditional beer. Hop is completely absent in it, therefore, it seems that this drink cannot be called beer at all. But since the brewers insist on this, we will not argue with them.
In the manufacture of purified water, barley malt, maltose syrup, sugar, malic acid and Cider-Lemon flavor are added.
The drink has a golden yellow color, the aroma contains notes of fresh fruit with a predominance of apples. The taste is bright, invigorating, sweetish with piquant apple acidity.
Reds Mademoiselle
As well as "Premium", this drink belongs to the category of light filtered beer, with the addition of fruit. It differs from the previous view in increased strength - 6.7 degrees.
During production, hops are not added to it either. The composition is almost completely identical to Premium, the only difference is that they do not add Cider-Lemon flavoring.
The drink has the same golden yellow color, and the aroma is also brightly saturated with apples. The taste of Red's Mademoiselle beer is very pleasant, one might even say refined. You need to be careful with it, since the alcohol for fruit beer here is quite high, but it is almost not felt. And this creates the danger of sudden intoxication. The aftertaste is dominated by all the same apples.
Reds Dry
And again, all too light fruit filtered beer. The alcohol content is 4 turns, and the extract of the initial wort is 13%.
On the label of this drink there is a very pretentious inscription: Premium quality beer. This is confusing for many. But do not wait for some taste explosion. It is enough to read the composition to understand that beer is quite ordinary. Quality, tasty, but nothing more. The composition is not much different from previous varieties. This includes drinking water, barley beer malt, starch syrup, hops, malic acid, and Apple flavor identical to natural.
This beer has a bright golden color. The almost complete absence of foam makes you feel like there is lemonade in the glass, not beer. Both taste and aroma are brightly saturated with apple notes. There are no other fruits here and cannot be.
From all of the above, it becomes clear that there really is practically no difference between the varieties of the drink. And if in "Mademoiselle", even if the fortress is strikingly different, then the first and third types are almost the same.
The drink is really tasty, unusual, like a beer, but you should not wait for any special holiday. It fully corresponds to the category of a light alcoholic drink for every day. It is unlikely to be served at some special moment, for chic celebrations it is completely unsuitable.
It is also worth paying attention to the fact that the drink, although weak, is alcoholic, so it is categorically contraindicated in children and pregnant women. Nobody should abuse alcohol at all, even so light.