Leonid Golubkov is one of the most famous characters in domestic advertising in the early 1990s. From 1992 to 1994, he appeared in commercials of MMM. His role was played by actor Vladimir Permyakov. People first developed a universal love for his character, and then hatred.
Mini-series about the life of ordinary people
This is how many people evaluated the series of videos about Leonid Golubkov, which the director Bakhyt Kilibaev shot for three years. In total, 16 episodes were released during this time. Their total duration did not exceed 10 minutes.
In the early 1990s, everyone in Russia knew who Leonid Golubkov was. Later, the artist Vladimir Permyakov told that they all gathered for the shooting once a month, paid 200-250 dollars per day of work. The actor liked the character, so he enjoyed the work.
The customer of the commercials, the founder of MMM, Sergey Mavrodi, believed that Leonid Golubkov personifies the image of the average Russian, which is why he is so popular among the people.
Character fate
The biography of Leonid Golubkov can be judged solely by short commercials. From them it becomes known that he has a wife, whose name is Margarita. In separate episodes, his brother Ivan, who works as a miner in Vorkuta, as well as relatives named Gennady, Nikolai and Sergey appear.
Commercials
In the very first video, Leonid Golubkov decides to invest in MMM. Two weeks later he receives 100% profit, declares that he will buy boots for his wife.
Here are brief descriptions of the rest of the commercials:
- Lenya, as promised, buys boots, now saves on a fur coat.
- The protagonist on the table explains to his wife how the well-being of their family will grow. After that, the spouse begins to make plans for the purchase of furniture, a car and a house.
- Lenya and his brother Ivan drink vodka. The miner scolds the protagonist for the fact that he unfairly earns. Golubkov explains that he received all the money by investing it in MMM. At the end, he utters a phrase that has become popular: "I am not a freeloader, I am a partner."
- Lenya and his brother go to the World Cup in the United States. They attend the game Russia - Brazil.
- Brothers are walking around Los Angeles.
- Lenya and Ivan visiting San Francisco.
- Wife Leni talks about the state of the family of Mexican actress Victoria Ruffo, the main character in the then-popular series “Just Maria”.
- Lenya presents another plan for the growth of her family’s well-being.
- Ivan speaks on TV.
- Relatives from the village come to Lena, asking them to teach them how to earn money.
- The whole Golubkov family tells how to invest money in MMM.
- Lenya and his wife enjoy making money.
As you know, in 1994, MMM actually ceased to exist, the financial pyramid collapsed. After that, the advertisement left the television screen.
The last three videos appear in 2011. When Mavrodi, having been released, decided to restart his project.
In the first video after a long break, Golubkov wondered at the portrait of Mavrodi why the pyramid had collapsed. He claims that MMM will still be reborn.
In the next episode, Ivan calls Lena, talking about the re-launch of MMM. Finally, in the last 16th video, the gloomy Golubkov argues that he and his friends had to sell an excavator.
Vladimir Permyakov
For the artist Vladimir Permyakov, this role became the most famous in his career. From the photo of Leonid Golubkov they still recognize him.
Permyakov was born in the Krasnoyarsk Territory. He is now 66 years old. He made his film debut in 1982 in an episodic role in the film Oleg Fialko's "Return Butterfly". Then in his film career there was a break of 10 years.
In the early 1990s, he came to Moscow, where he soon got a role that brought him fame and success. In those same years, appears in small roles in the films "Running on the sunny side", "American Grandfather", "General".
In the 2000s, he was often invited to play Lena Golubkov in the series. In this image, he starred in "My Fair Nanny", "Happy Together", "Daddy's Daughters", "Hares + 1".
In 2010, he plays a cameo in the crime drama Eldar Salavatov's PiraMMMida, which was based on the eponymous novel by Sergei Mavrodi. In this film, the story of MMM was told from the point of view of its creator.
In recent years, Permyakov occasionally returns to the screens. For example, in 2018, he played the role of an employee of the road patrol service in the comedy of the President’s vacation by Ilya Sherstobitov.
Periodically plays in the theater. In particular, he was seen in productions of experimental studios Mel, Beginning, and Zong Theater.