The products of the Lida beer company are loved and enjoyed with pleasure not only by Belarusians, but also residents of other countries and continents. The company achieved such world recognition in almost a century and a half of hard work.
History reference
Beer is the oldest drink, which, according to historians, was known even before our era. Years passed, and centuries later it gained even greater popularity among the population. The history of the Lida beer company began not so long ago. In 1876, a prosperous tradesman from the small Belarusian town of Lida built his own brewery. Things were going well, and soon the popular local drink was in St. Petersburg on the table near the emperor himself.
The fame of delicious beer has spread far beyond the borders of the country. The brewery's products received not only prizes at international exhibitions, but also the general recognition of European experts. After nationalization in 1939, the plant acquired the status of a state enterprise. The brewery did not stop for a day. Even during the years of World War II, products continued to flow from production shops to industrial warehouses. In the postwar years, the company underwent a major modernization, which allowed to significantly expand the range. In 1966, a new beer called “Lidskoye” appeared on store shelves, which 5 years later was awarded the honorary “Quality Mark”. Over the years, as a result of changes in the country, the well-known joint-stock company Lidskoe Pivo sold a controlling stake in one of the leading Finnish companies. This gave a positive result. With the help of serious financial investments, the company was able to carry out a major global reconstruction and launch new products.
Striving for new horizons
Partnership with the famous Finnish concern has taken Lida beer to a new level. The company management pays great attention to the staff of employees. To do this, they began sending annually leading experts to the countries of Scandinavia to increase their mastery in the field of brewing. The plant, as they say, has embarked on a new track. Additional production facilities were commissioned. This has led to a significant increase in output. In addition, new drinks with the natural juice content in the recipe were launched into production: cider Fizz and sparkling water All Vitamins. Novelties were not left without attention. Technologists of the company are constantly trying to come up with something else to diversify the range of products. Over time, drinking water appeared in stores with the sonorous name “Aqua”. A new Limpa lemonade and Dynamite energy drink were developed, which customers also appreciated.
Opinion from
As you know, a confirmation of the quality of any product is the recognition of its experts in this field. The company constantly presents its products to the international jury. As a result, for example, at a competition held in Belgium in 2014, several drinks of Lida production were immediately given the honorary title “Exceptional Taste”. In addition, they were awarded gold stars and received the highest rating. Each of the presented products scored more than 90 percent of the vote. This is a great result. International recognition has enabled the company to significantly expand its export market. Now its products are delivered to Russia, Ukraine, Poland, the Baltic countries, Germany, Armenia and even Canada. But not only the words of connoisseurs are guided by the Lida beer company. Feedback from ordinary consumers is also important to her. In parallel with advertising, the company constantly conducts surveys among buyers. She is interested in the opinion of each person. It helps not only to correct existing shortcomings, but also to solve the main issues in the organization of planning.
View from the outside
You can talk a lot about any advantages and achievements, but it's better to see everything with your own eyes. This life principle was decided to be applied in practice. In 2012, a company of photographers and journalists decided to take a kind of press tour and visit the famous Lida beer factory. Photo and video materials, according to the participants of this trip, should most clearly illuminate all aspects of the company. The guests made a tour of the plant, walked around the workshops, where they could see for themselves where the famous Olvi concern was investing. They inspected new production lines and even visited the artesian well, from which the company takes water for production. Visitors familiarized themselves with the work of the new logistics center and were able to ask ordinary workers questions of interest to them. After the tour, a press conference was held at which the company management answered all questions of interest. And after dinner, guests were led home in the company bar, expressing hope for a new meeting. Representatives of the press covered the results of the visit in the media so that everyone could get acquainted with them.
Beer with a new taste
The company's management is constantly striving to expand the already rich range of products. Technologists every day are working to create new tastes. And in 2010, the company launched its new development, the Lidskoe Velvet beer. The products immediately sparked heated discussion. Specialists gave the new drink a fairly high mark. They drew attention to the unusually delicate, rather velvety taste, which fully corresponds to the name of the product. This effect was achieved due to a mixture of malt extract and its caramel variety. And the new cooking mode made it possible to feel a pleasant aftertaste in the drink with a slightly noticeable sweetness. Dark beer with a pleasant caramel flavor and a touch of fresh bread also appealed to most buyers. True, there were those who were dissatisfied with the new beer. Someone was not happy with the alcohol content of 4.8%, but someone simply did not like the label.
But, in general, the novelty was approved. This is eloquently indicated by increased sales.
Dark varieties
The Lida company produces completely different types of beer. Therefore, every lover of this drink will be able to choose the option to their taste. Especially popular among gourmets is the Lidskoye Dark beer. It is represented by only four items:
1) Porter with an alcohol content of 6.2%.
2) "Premium" with an alcohol content of 5.1%.
3) "Evening in Bruges" with an alcohol content of 4.2% and a touch of cherry.
4) "Velvet" with an alcohol content of 4.6%.
The choice is small, but the excellent quality of each of them speaks for itself. The rich flavor of caramel and incomparable aromas make such a beer an exquisite drink. It is good to drink it both in close friendly company, and in splendid isolation. The tart, enveloping aroma evokes a feeling of tenderness and tranquility. I immediately want to forget about all the problems and just have fun. Perhaps this explains the popularity that dark beer deservedly enjoys among consumers.