Each drink has its own story. It is she who helps to evaluate one or another product. How can one judge a product without knowing where and how it was launched? This directly applies to alcoholic beverages. For example, rum "Captain Morgan." Reviews about him are different and sometimes even contradictory. And in order to find out the truth, one must properly understand everything.
Dissenting opinions
It is rightly said that there are as many opinions on any subject as people discuss it. In this case, everyone sees in him only what he is looking for and what he understands. But in order to have a complete picture, you need to look deep into the issue. What is Captain Morgan rum? The reviews of those who have tried this drink are quite different. Someone thinks its taste is soft and pleasant, while others note only the budget price. Some people skeptically call this drink a miserable likeness of real rum. But all, one way or another, confirm the presence of the following positive qualities:
1. Optimal strength (not much and not little).
2. Rum is easy to drink, but after that you quickly get drunk.
3. The next morning there is no state of a hangover.
4. Sweet taste and spicy aroma of spices.
5. One feels the presence of natural aromatic additives (vanilla instead of synthetic vanillin, sugar syrup, caramel).
6. It mixes well with other drinks and freshly squeezed juices. This quality is especially interesting for cocktail lovers.
As a result, all opinions about such a drink as Captain Morgan rum, reviews and various kinds of statements come down to one thing: the product is very decent and you can drink it.
History of creation
The story about any product is best to start with its history: where, when and why appeared Captain Morgan rum. Reviews of experts allow us to agree that this is a real drink of pirates. He is also called Jamaican rum. Each of these statements is true. Indeed, the original drink recipe was first invented by the famous 17th century pirate Henry Morgan. In those years, by the will of the Queen of England, he was vice-governor of the island of Jamaica. It was there, studying local recipes, the former gallant pirate learned to use natural spices and various medical herbs to soften ordinary rum. The result exceeded all expectations, and the drink was recognized. Initially, the raw material for its preparation was molasses, which remained after the production of sugarcane. Now the raw materials are taken from the best plantations in Jamaica and by distillation it turns into pure alcohol, which is then aged for three years in special oak barrels to acquire the desired color and aroma. The life story of Henry Morgan himself is worthy of respect, therefore it is not surprising that it was his name that was given to such a wonderful drink. After all, the path from a simple young man to the fleet admiral is similar to the path from an ordinary liquor to a world famous brand.
Price factor
As you know, the price of any product is due to many factors. Of course, it is important where, from what and how it is made. But for products such as alcohol-containing products, one of the main indicators is the brand. If we talk about the rum "Captain Morgan", its price is quite low. It can even be attributed to budget goods. But it depends on what to compare. It is worth noting that the brand "Captain Morgan" is relatively young. She is a little over thirty years old, because only in the eighties of the twentieth century did this rum enter the world market. Until that time, only residents of the Caribbean could try it . Despite these circumstances, the popularity of alcohol is growing every year. It sells well in many countries and, by popularity, it has entered the hundred of the best drinks in the world, taking the honorable 6th place. In Russian stores you can also find rum "Captain Morgan". The price for a bottle ranges from 800 to 1400 rubles. It all depends on the type of product, the aging time and, of course, the volume of the container. In principle, the cost is quite acceptable when you consider that they still produce the drink in Jamaica and pack it up in the UK factories.
Black captain
“Captain Morgan Black” (CM Black) - a unique drink. In common people he is called "Captain Morgan", black rum. The price of 1 bottle is much higher than other varieties. Unlike the rest, black rum is a mixture. All matched pretty well. The technology in this case is simple. There is no secret here. First, a blend is made from different varieties of the same drink, and then the mixture is sent for aging for ripening. The result is a wonderful rum having a peculiar, slightly spicy flavor. The strength (40 degrees) in it is almost not felt due to the most delicate aroma with a honey tint. This alcohol is free to drink in its pure form or with the addition of pieces of ice. Do not spoil the taste and a small slice of lemon. CM Black is the first dark rum among all drinks of this family. It acquires its unique amber color and a wonderful palette of taste during the aging period for 2-3 years. It harmoniously combines high British quality and the free spirit of sunny Jamaica.
Subtleties of trade
Quite often, trade enterprises use various kinds of promotions and discounts to increase the number of sales. This is done as follows: accompanying goods are attached to the main product . It attracts the attention of buyers and contribute to the speedy implementation of the entire kit. So, in some stores you can find, for example, such a set: rum "Captain Morgan" and the board game "Mafia". Advertising on the packaging suggests making a bargain and spending free time with friends enjoying the game, as well as wonderful cocktails made from a first-class drink. Sometimes, in addition to the bottle, an original glass with a company logo is offered. This technique often works. Moreover, a person consciously goes for it, realizing that for the same price he acquires two goods at once. Such a purchase is considered a profitable investment, and the store, in turn, receives the desired profit.
Holiday Shopping
During the holidays, special offers appear on store shelves , which include the Captain Morgan rum. The gift set is a kind of home mini-bar. This kit is called the "Sea Wolf". In addition to the drink, it includes 6 glasses in the original stand, a smoking pipe and small souvenirs of marine subjects. Such a thing can be presented to a friend or work colleague for an anniversary. The kit will look great both at home on the bar and in the study on the table.
It will undoubtedly decorate the interior and create the desired feeling of joy. The price of such a set can be quite high, but isn’t it worth five thousand rubles a good attitude and a good mood? Moreover, it is better to drink such a drink in the company of friends, and doing it with such a set is much more pleasant. Sometimes in the kit is not one, but three whole bottles. Such an advertising move is designed so that the consumer gradually gets used to the drink and in the future it is on it that he stops his choice. Here, all means are good. As a gift, you can have a list of cocktail recipes, a shaker or non-standard packaging in the form of a travel suitcase of those times, which has everything you need for a friendly conversation with a glass of good old rum.