Sweets are a great treat for the whole family. In stores now there are a huge number of them. Nevertheless, a chocolate egg has been a huge success for several decades. Let's talk about how such products attract customers.
Surprise gift
Perhaps for each person the phrase "chocolate egg" is associated with the brand "Kinder Surprise". This is one of the most popular companies, which has presented many children and adults with an amazing world of sweets and toys.
A chocolate egg is a great gift for your child. In addition to sweets, he will also receive a small toy. Depending on the variety, it will either need to be assembled independently, or removed in an already finished form. Such surprises develop children's hand motility and imagination. Kinder chocolate egg is an excellent solution for those who want to give their baby a lot of joy and vivid emotions, while not spending a lot of money on a purchase.
Competition
Recently, the first competitors of Kinder appeared on store shelves. This is a Chupa Chups chocolate egg. Previously, the company tried to compete with Kinder in a different way: they produced lollipops in a large package in which a small toy was hidden. However, the results were not very impressive. Therefore, "Chupa-Chups" and decided to release their chocolate egg.
Unlike the usual Kinder, new sweets with a surprise are made of only one type of chocolate - milk. Nevertheless, this does not scare away customers, and parents are happy to buy both of these products to their babies. The Chupa-Chups chocolate egg is smaller than the main competitor. And, as a result, it has lower weight and price.
The main competition among manufacturers of children's chocolates takes place with a surprise, of course, about toys. The championship remains for those who catch the popular heroes among the kids faster and better and create surprises in their form.
Collections
As we have already noted, the Kinder Surprise chocolate egg contains a small toy. According to many, the latest collections are not particularly impressive. This is especially evident for children and parents of the nineties. Indeed, at that time there were a lot of interesting toys: prefabricated cars, sharks, hippos, ghosts glowing in the dark, frogs, kittens, prefabricated animals that knew how to move their tails and opened their mouths, as if smiling at a child, and much more.
If you look at what the chocolate egg is now offering as a “surprise,” many parents at least express bewilderment. The fact is that modern television production for children consists entirely of a variety of Smeshariki, cyborgs, fairies and a lot of heroes incomprehensible to many people. As a result of this, toys that need to be assembled in parts have practically ceased to be added to the "filling" of chocolate eggs. For the classic Kinder, this is not so good.
Boys and girls
Today, there is a clear tendency to divide all products, including products, into two groups: “for girls” and “for boys”. According to many parents, this is not the best choice. This is especially noted by those who were born in the same nineties, and are now raising their own children.
Collections for boys and girls are very different. If you look at the situation from the side of psychology, then little beauties from the cradle are accustomed to a luxurious life, and future defenders of the Fatherland - to war and fights. Figures of bright little sorceresses from cartoons dressed in chic outfits, princesses of Disney tales, terrible monsters from modern popular children's programs ... All this does not allow children to develop properly.
In addition, if you look closely at those toys that just recently went on sale with a chocolate egg, you can see that either the manufacturer’s fantasy has ended, or it’s some kind of “joke”: the toy collections inside the “chocolate” began to repeat. At the moment, “Kinder for Boys” went on sale, in which sharks and hippos are hidden. Exactly the same toys could be purchased on the shelves in the 90s.
Opinion of parents
And what do mothers and fathers themselves think about the chocolate eggs that they boldly buy for their children? So, most parents believe that it makes no sense to spend a large amount of money on sweets, including Kinder (the price for them is now quite high). Nevertheless, you have to buy a “surprise in chocolate”, because the children are very interested and passionate about what is hidden inside, namely, a toy. But for the price that they ask for a chocolate egg, you can buy your baby a full-fledged milk chocolate, which is no different from Kinder. Nevertheless, for the child this is not a weighty argument, and he still asks for sweetness with a toy hidden in it. Thus, the Kinder Surprise chocolate egg to this day remains a good gift for any baby.
Adults also believe that most modern toys look ridiculous and made poorly. For example, in the comments of moms and dads, a "girlish" collection of Disney princess dolls is often mentioned. According to them, the toys have practically no body, a huge, disproportionate head with the same big eyes. The figures have nothing but common features with cartoon princesses.
Anyway, it's up to you to decide whether to pamper your baby with chocolate eggs or not. It is best to use them as a reward or promotion, rather than buying every time you go to the store with a child.