As the classic said, which of us in the spring forest (or some other) did not use birch Sprite ?! Although, of course, it didn’t smell like native birch sap, despite the erroneous conviction of criterion Vavilen: all his life, the Sprite drink was associated with its fans and was positioned by the company itself, producing it like soda with lemon or lime. And his taste was able to appreciate the representatives of the "generation of Pi" in the USSR and in the post-Soviet space only a little later than the classics of the same "Pepsi", familiar to many from pioneer cloudless childhood.
The birth of a legend
The founding fathers gave birth to the idea for the name of the Sprite drink a long time ago, in the 40s of the last century, in those sweet times, when they had never heard of many other variants of “liquid candies”. In the images of the advertising of The Coca-Cola Company, one elf with silver hair, named Sprite, became very popular. This character was constantly dazzling and widely smiling, which is quite American, and instead of a headdress he put on his head corks from an effervescent drink. Americans, young and old, fell in love with such a hero, and later, when the company decided to start creating pops with lemon, this drink was automatically named after the already familiar fairy-tale character - "Sprite". The drink, it should be noted, went well. And he entered a good position in sales.
1961 - year of birth
In October of this year, the Sprite drink was created. He, as already mentioned, had a taste of lime with lemon (the idea is simple: an analogue and competitor of the no less famous 7Up from PepsiCo was released). The range of labels used mainly blue and greenish with silver shades. And for the first time, the Sprite drink was tasted by the inhabitants of Atlanta and Marietta (USA). Seven days later, it was tasted in eight places, and soda was positioned as a soda with a lemon flavor. The Sprite drink was proposed to be used in the same way as traditional soda.
1978 - continuation of the triumphal procession
This year, Sprite takes first place in the category of drinks with similar tastes, becomes independent and original. It perfectly quenches thirst. Especially for the purpose of making the new brand easily recognizable by potential customers, large-sized containers with bright, catchy labels have been developed. Since then, the green bottle has become a symbol embodied in the image of freshness and coveted coolness. And this brand has already been promoted in 40 states. A significant role in the jump in the popularity of Sprite was played by the design base, because no one had produced or sold pop in such containers yet!
What about us?
In Russia, the all-conquering Sprite with bright flavors of lemon and lime appeared in 1992, immediately after the collapse of the Union. Since then, it has immediately become one of the most popular thirst-quenching drinks. It was truly a brand that inspired many representatives of progressive youth to be the first in everything that they did and felt.
Famous slogan
And already in 1994, rebranding was carried out and a new logo was invented. And also the most popular slogan that “image is nothing - thirst for everything”, strongly associated today with “Sprite”. Now this highly carbonated drink is distributed practically all over the world and has gained popularity along with the main Coca-Cola drink. Today, a whole line of flavoring varieties of "Sprite" has been developed: citrus, with cucumber, grapefruit, ginger, energy (with caffeine).
And specifically for the largest market in Asia, Spritea is produced (with natural green tea). Today, this drink is used as the basis in many cocktail recipes - alcoholic and soft. And the price of Sprite is still affordable and affordable to the widest range of potential consumers and avid fans: 0.33 L - 25-40, 0.5 L - 50-60, 1 liter - 70-100 rubles.