Ukrainian producers of alcoholic beverages will never be left without work. The specificity of the national traditions of this country gives rise to constant development in this direction. In addition, there is constant healthy competition, which does not allow specialists to stop at the achieved level. An interesting new product of the last decade is Celsius vodka.
New Product
In 2006, a new product appeared on the Ukrainian alcohol market , which immediately attracted the attention of both buyers and specialists. Vodka Celsius appeared on store shelves. The product instantly aroused keen interest and controversy. Firstly, everyone was interested in the reason for creating a new brand, because the alcohol market is already full of different names. The creators of the drink explain this by the need for continuous perfection. Secondly, everyone was surprised by the name - vodka “Celsius”. It is not entirely clear what made the developers use the name of a famous scientist who is not related to alcohol and trade in general. Thirdly, many are interested in how the new vodka differs from the rest. Here manufacturers have something to answer. Their main argument is in completely new tastes and aromas of the drink. A great variety and wide selection only emphasize the desire to please the buyer. In addition, Celsius vodka became the owner of an unusual double cap, which contains a unique protection system.
Customer reviews
After the product appeared on sale, manufacturers immediately began to conduct surveys to find out if customers liked the new Celsius vodka. The reviews were mixed, but mostly positive. First of all, there was a clear softness of the drink, as well as a complete absence of an unpleasant aftertaste and bitterness in the mouth. In addition, most people drew attention to the fact that after drinking this vodka the next morning, none of them had a hangover. This fact pleasantly surprised and delighted. The design of the bottle itself did not go unnoticed. Outwardly, it is a little unusual and even looks like a spray bottle with perfumery products. But this is one of its differences from other products. Yes, and the new development of the cap was also appreciated. Specialists were also interested in the new Celsius vodka. The reviews of this group of people are somewhat different from the opinions of the townsfolk. To begin with, it was noted that it is difficult to carefully pour the drink from an unusual bottle. Content necessarily partially flows down the outside. The taste of vodka also did not impress them, so the drink as a whole received only a "good" rating.
Price policy
It's no secret that the average buyer is most often determined in his choice, based on the cost of the goods. Most people have practically no opportunity to purchase expensive drinks. If possible, manufacturers tried to take this into account. So how much does Celsius vodka cost? Price, as accepted, depends on several factors:
- container volume (0.5 or 1 liter);
- the composition of the drink (the presence of flavoring additives);
- type of packaging (regular or holiday);
- place of bottling.
It is clear that imported goods will always be more expensive than locally produced products. Therefore, in 2013, a Ukrainian company entered into an agreement with Rosspirtprom on the bottling of new alcoholic beverages in Russia . The price for 1 bottle of 0.5 liter in the amount of 340 Russian rubles was negotiated. Since then, the volume of production has increased slightly, and the price of some types of product has even decreased to 160-189 rubles. The Russian consumer appreciated the new product, and the products are well sold out in retail outlets.
Classic choice
The most popular of the entire line of the proposed drink is considered to be Celsius Classic. This vodka is made according to modern European technology. Only artesian water is used for production , and platinum filters are used for final cleaning. The filling date is applied using a laser twice (on the cap and the bottle itself). This gives an additional guarantee against possible fakes. The product has a pronounced vodka aroma without any flavors and odors. This is really appreciated by true lovers and admirers of vodka. The quality of the goods is at a high professional level and fully complies with the stated requirements. This fact is confirmed by the fact that Celsius products have already received the well-deserved international award “Arch of Europe's recognition”.