People have long learned how to cook milk products by processing natural raw materials in a variety of ways. Today, thousands of specialized enterprises are doing this in the country. Several years ago, products of the Prostokvashino brand appeared on store shelves. Sour cream with this name pleased the buyer and quickly became popular.
Product manufacturing
Before you judge a product, you first need to learn more about it. “Prostokvashino” (sour cream) is made using the same technology as most similar sour-milk products.
Only two main components are used as feedstock: cream and sourdough. Nothing more is required. The whole production process can be divided into several stages:
- Separation of fresh milk. The result is a cream that will later be used to prepare the initial mixture.
- Normalization of selected cream.
- Pasteurization of prepared raw materials.
- Homogenization of the product.
- Cooling processed cream.
- Adding a special leaven.
- Fermentation of the resulting mass.
- Packing.
- Cooling and ripening.
- Storage.
After that, "Prostokvashino" (sour cream) goes to the store. Each stage is very important and affects the quality of the finished product. This is strictly monitored by specialists. The result is a glossy mass of white with a slightly noticeable cream tint. It has a pronounced sour-milk flavor with notes of baked milk. A distinctive feature of the product is that no additives and flavor enhancers are used for its production. All raw materials are exclusively natural and of high quality.
The emergence of a new brand
Prostokvashino (sour cream) is the product of one of the largest Russian brands in this industry. It appeared a few years ago, when in 2002 the Unimilk company entered into an agreement with the writer Uspensky that he does not mind using the name as a trademark. This step was required to preserve the copyright of the creator of the famous animated film. However, initially the brand was registered as “From Prostokvashino”. The name changed a bit later. The first to launch new products was Petmol in St. Petersburg. This happened a year later. The beginning was very successful, and by 2004 all the factories belonging to Unimilk had already produced products of the Prostokvashino brand. These include dairy plants in Lipetsk, Labinsk and Schardrinsk. Consumers were pleased with the quality of the new product. Sales grew every day, so in 2009 Prostokvashino received the title of Brand of the Year. Over time, the brand has become a true leader in the Russian market. And now even foreign companies from the CIS countries: Kazakhstan, Belarus and Ukraine are happy to purchase it.
Useful product
Everyone knows that dairy products are indispensable for human health and nutrition.
It has everything you need for normal development and growth. Perhaps that is why the first product that children recognize in their lives is milk. In addition to fats, carbohydrates and proteins, it contains eight especially important amino acids that cannot be synthesized. They enter the body from the outside, and the main source is dairy products. Nature herself made sure that man had everything necessary for life. Sour milk products, which are obtained in the processing of basic raw materials, are of no small importance. For example, sour cream is much more useful than milk or cream, as it is easier and faster absorbed by the body. At first glance, such a statement seems very strange. But scientists explained that in the process of ripening inside the product, a change in the structure of the protein occurs. As a result, the stomach perceives such a product much easier, despite its high calorie content.
Rich assortment
Many people really like the products that are produced under the brand name "Prostokvashino". The products that the factories produce are not limited only to milk (whole and melted), kefir and sour cream, as it was from the very beginning. Over time, the assortment list has expanded significantly, and now it has more than twenty items. Products are made with different percentages of fat content to satisfy the desires and needs of all customers. Different types of packages are also used (pure packs, glasses). In addition, the same product is poured into containers of different volumes. So, sour cream of the same fat content is sold in glasses weighing 0.25 and 0.45 kilograms. For lovers of dairy products, Unimilk has mastered the production of yoghurts with a fat content of 2.5 percent with four different toppings (strawberries, blueberries, peaches, raspberries).
Moreover, as a flavoring additive, raw materials from natural mashed berries are used.
Views from
Studying customer reviews, we can conclude that Prostokvashino is a product that is truly in demand and loved by many. It has a number of significant advantages over goods from other manufacturers:
1. The naturalness of the feedstock. This is an indisputable fact. None of the Unimilk facilities use chemical additives or modified components.
2. High quality original products.
3. Despite the fact that dairy plants today are using new modern technologies, specialists manage to produce products of traditional quality.
4. Product safety is ensured by the packaging, which does not allow to get inside the foreign inclusions or microbes that cause various diseases.
5. Low price. This attracts special attention of buyers and makes the product competitive.
In general, products from Prostokvashino are worthy of the praises that can be heard addressed to them.
Price of pleasure
Some customers, when heading to the store, are mainly priced. Of course, today the cost of goods is of no small importance. Especially good if you can combine an affordable price and excellent quality. This is how one can characterize the products of Prostokvashino.
Manufacturers manage to calculate the cost so that everyone wins. For example, sour cream "Prostokvashino." The price depends, of course, on the fat content and packaging volume. This is clear to everyone. In Russian stores, such a product is:
Prices for sour cream of the Prostokvashino trademark in Russian stores| No. p / p | Fat, percent | Weight, gram | Price, rubles |
| 1 | fifteen | 180 | 42 |
| 2 | fifteen | 350 | 74 |
| 3 | 20 | 180 | 53 |
| 4 | 20 | 350 | 86 |
| 5 | 25 | 180 | 57 |
| 6 | 25 | 350 | 97 |
In different stores and cities of the country, prices naturally change. In most cases, it depends on the trade margin. But the pricing policy of the region also has a certain meaning. Besides. It is necessary to take into account the remoteness of the settlement from the manufacturer.
Sour cream 15% fat
A worthy representative of the famous brand is Prostokvashino sour cream of 15 percent fat content. This product is ideal for both young children and the elderly.
First of all, buyers are attracted by its relatively low calorie content compared to other options for this type of product. In addition, it is necessary to take into account the complex of minerals with which this sour cream is rich. Among them: manganese, iodine, selenium, copper, fluorine, molybdenum and cobalt. They prevent the deposition of harmful cholesterol on the walls of blood vessels, dissolving it during the digestion of food. The product contains a lot of calcium, which helps strengthen tooth enamel and bone tissue. It also has a lot of ascorbic acid, as well as vitamins A, B2 and B12. Doctors even allow people with diabetes to include this sour cream in their diet. Its low calorie content will not be able to create significant problems for the sick body.
Thoughtful Marketing
The management of Unimilk Company, in order to attract as much attention as possible to the products of an already popular brand, organizes all kinds of promotions.
One of its participants is everyone's favorite “Prostokvashino” (sour cream). The promotion can be of two types:
1. When buying several products for each of them a certain discount is given.
2. Prices for a certain period are reduced for all products.
3. First you need to purchase any Prostokvashino product. After that, go to the company’s website and activate it there. For all this, certain points are awarded. During the campaign they can be accumulated, and then purchased for them as prizes a variety of goods.
Such events are held quite often. Such a marketing move has long been used in world practice. Buyers also liked the idea. Especially happy are those who constantly purchase products of their favorite brand in stores. There is an opportunity to combine the useful and the necessary with something pleasant.