Carlsberg beer is represented by the Danish company of the same name. Today, this brand is one of the largest and most successful in the whole world. The company’s head office is based in Copenhagen, in the Valby region.
History of creation
The brewery was founded back in 1847 by a novice Danish entrepreneur named Christian Jacobsen. The brand was named after the son of businessman Carl. For a long time, Carlsberg beer was produced exclusively for residents of the capital, then the production was expanded to a national scale. The first export dates back to the late 1860s, however foreign shipments were severely limited.
Almost 20 years after the founding of the company, the drink has undergone some changes. First of all, this concerned the method of fermentation of the product. Now the Danes received not just a fermented drink, but a fully cultivated and purified Carlsberg beer. The manufacturer always cared about its customers, so it was soon decided to expand the company's ownership through new laboratories and factories.
It is worth noting that the first chemist of the brand for a long time remained the Dane Lauritz Serensen. It was he who introduced the hydrogen component of pH into the brewing procedure, which is currently used by all other companies.
However, even before that moment, a strange situation occurred with the Carlsberg brand. In 1882, Jacobsen's son left the family business, preferring to open his own beer line. The new brand is called Ny Carlsberg. We must pay tribute to the fact that both competitors went up and down for two decades. In 1902, Karl died, and his sons combined both brands back.
In 1969, Tuborg, the main competitor to the Danish brewery, decided to take over Jacobsen's brainchild. The collapse of the brand was not long in coming. Currently, the Carlsberg directorate owns only a third of the company's shares, the rest is in free float.
Technology excellence
Since 1847, the brewery has been producing an unfiltered drink based on natural starter cultures. The product completely repeated Danish traditions, but did not differ in perfection. In 1865, the first chemical laboratory was opened at the plant. It was in him that a new method for cultivating yeast with subsequent filtration was developed. From that moment, Carlsberg beer rose several steps at once.
The first export was sent to Scotland, and then to Scandinavia and the West Indies. By the mid-1870s, the product was a leader in Europe.
In 1904, the Thor Bindsball architect created the Carlsberg branded green label. Since then, it has been considered the defining trademark of the brand. Six months later, a whole brewing area appeared in Copenhagen. There were not only administrative buildings and bars, but also huge laboratories with new equipment.
In 1976, the largest to this day the international center for the study of alcoholic beverages. It was founded precisely at the chemical laboratories of Carlsberg. The new millennium was marked for the company by the opening of several large branches all over the world, including in Russia. In 2004, Danish chemists improved the recipe for yeast by revolutionizing the very concept of brewing beer.
Interestingly, at one time Carlsberg fans were such cult personalities as Elizabeth II and Winston Churchill himself.
Brand production
Currently, Karlsberg export beer is produced under such popular brands as Tuborg, Baltika and Kronenbourg. In total, the product has about 500 items.
The most profitable year for the Danish brand was 2012, when the company earned a little over 11 billion dollars on sales. Net profit amounted to $ 1.1 billion. It is worth recognizing that in recent years there has been a slight decline in brand revenue, however, similar dynamics are now observed in all famous breweries.
It is noteworthy that the Carlsberg product is most in demand in Russia, Azerbaijan, Nepal and Laos, and only then in Denmark and Norway. In terms of profit margins, countries also appear on the list: Sweden, Cambodia, France, Kazakhstan, Portugal, Switzerland, Malaysia, Germany, Ukraine, Singapore, etc.
Since January 2015, two plants at once were closed in Russia: in Chelyabinsk and Krasnoyarsk.
The composition and properties of beer
It is not strange that any of the Carlsberg products has a high calorie content. Its energy value is about 45 ccal per 100 g. Slightly lower calorie content of the soft drink is 42 ccal.
Since the composition includes only pasteurized components and additives, proteins and fats in the drink are completely absent. In the production of beer , barley malt, purified water and filtered hop products are used. Moreover, the wort extractivity does not exceed 12%. On average, the level of alcohol varies within 5 revolutions.
Due to the pre-processing of yeast, Carlsberg beer gets its exquisite soft taste of hop bitterness and a pleasant fresh aroma.
Sponsorship
Since the early 1990s, the brand has been actively involved in the financing of football events. No wonder in 2004 and 2008 Carlsberg was the main sponsor of the European Championships, and today it is considered one of the main representatives of the Champions League. At the same time, the contract with UEFA was recently extended for a few more years.
In addition, the brand is the title sponsor of the Copenhagen club. Prior to this, since 1992, the Carlsberg logo and logo have been adorned on Liverpool team shirts. Of the sports activities, it is still worth highlighting the annual world championships in skiing and golf.
In 1920, the company sponsored the opening of the Copenhagen Institute of Physics. Today, the center is engaged in the study of not only quantum and atomic innovations, but also the main alcoholic product of the capital, the name of which is Karlsberg beer.
Reviews and cost
One of the main advantages of the drink is its soft malt taste. It is achieved thanks to several stages of filtration and pasteurization.
Non-alcoholic Carlsberg beer has a sweetish aroma, characterized by freshness and purity of hops. Ideal for light meals and snacks.
The main components of the alcoholic varieties of the drink are hops and barley. These components give the beer a hint of refreshing bitterness and a light, pleasant aftertaste. The drink is suitable for meat and fish dishes, as well as for German and Japanese cuisines.
Another plus that Carlsberg beer pushes to the leading position is the price. The cost of a bottle varies from only 75 to 95 rubles.