Beer "Holsten" - a product that has made Germany famous throughout the world. This drink enjoys well-deserved popularity both within the country itself and abroad.
Company Quality Policy
The first mention of the drink dates back to the late 19th century. Back in 1879, a brewery called Holsten-Brauerei was founded near the German town of Hamburg. By that time, the famous “Beer Cleanliness Act” was already over 360 years old. But the small factory did not intend to violate production standards and trade rules established for the popular foamy drink in the country. To this day, the Holsten beer meets all the requirements that many years ago city municipalities presented to brewing enterprises. Then the control of the purity of the drink consisted in the fact that any manufacturer (company or individual) made their products exclusively from natural raw materials: water, malt and hops. Centuries have passed, but nothing has changed. Beer "Holsten" is still a pure product that is produced on modern equipment in the best traditions of the ancient masters.
Types of Products
For all the years of its existence, the company has developed several brands of beer that can satisfy the taste preferences of various segments of the population.
Brands of beer produced at the Holsten Brewery| No. p / p | Brand name | Alcohol content,% | Product Description (color, features) |
| 1 | Pilsener | from 4.5 to 4.8 | bright |
| 2 | Edel | 4.9 | bright |
| 3 | Diät pils | 4.9 | light diet |
| 4 | Export | 5,4 | bright |
| 5 | Alkoholfrei | - | bright, nonalcoholic |
| 6 | Lemon | 2,5 | light, radler (cocktail of beer and lemonade) |
Holsten beer is loved not only by the residents of Hamburg themselves. It is enjoyed with pleasure in the UK, Hungary, Poland, China, as well as in Namibia, Nigeria and Honduras. Now more than seventy countries of the world import the famous product, which has already become an international premium brand. This beer can be called a kind of winner. No wonder the company chose as its symbol the ancient medieval knight of Holstein. He was a hero of an old German tribe that lived on lands called Holstein. On the label, a knight sits on a horse that reared. He personifies justice and the victory of good over evil.
Product price in Russia
In our country, German Holsten beer is also quite popular. Its price is quite affordable compared to the cost of similar products of other giants of the brewing industry. In addition, about fifteen years ago, it began to be produced at ZAO SAB Miller RUS in Kaluga. This allowed us to make beer not only cheaper, but also affordable for everyone. According to statistics, the demand for these products among the population is great. If in the nineties of the last century there was some decline, now the situation has changed dramatically. Even an increase in prices does not change the steady dynamics of consumption growth. The current situation is explained by the fact that recently beer has become a favorite drink of youth instead of the once popular vodka. The younger generation appreciated the dignity of the ancient drink and gave it its preference. The popular Holsten is produced in glass bottles and cans with a capacity of 0.33 and 0.5 liters. The price situation in the country is as follows:
The producer price for beer in Russia| No. p / p | Product manufacturer | Price, rubles per 0.5 liter bottle | Price, rubles per can with a capacity of 0.33 liters |
| 1 | Domestic products | 9.31 | |
| 2 | Made in Russia under license | 16,4 | |
| 3 | Imported products | 33.3 | |
| 4 | Russian-made Holsten under license | 21.78 | 17.54 |
A comparative analysis shows that the cost of Holsten beer is somewhere in the middle, and given the excellent quality of the product, it is easy to predict the choice that millions of customers will make.
The most popular variety in Russia
In our country, the most popular brand of the world famous brand is Holsten Premium beer. The product belongs to the light varieties and has a pale amber color. In a glass forms a dense “cap” of foam, which does not settle for a long time. The drink is quite light and contains only 5 volume percent of alcohol. It refers to products of lower fermentation, which accordingly affects its quality.
The taste of this beer is gentle and very pleasant. It harmoniously combines the pronounced character of hops with subtle notes of malt. Such a successful combination is complemented by a rich aroma of cereals, which does not spoil the overall balanced picture. This beer goes well with pizza, various seafood, and also goes well with light snacks. You can simply enjoy it in good company or have fun in splendid isolation. Typically, such a product is available in bottles of 0.5 and 0.47 liters or in cans (0.5 liters).
Customer reviews
Anyone who has tasted Holsten beer at least once can only give the most positive reviews. Even the bitterness that is present in the blend does not change the overall picture. The drink is drunk very easily and does not have a heavy aftertaste. Therefore, you can drink it for a long time, without fear of satiety or disgust.
Even external organoleptic characteristics indicate excellent product quality. The skillful hand of German brewers is felt in everything. A perfectly transparent drink indicates that it has passed all the necessary stages of purification, and a balanced taste is another confirmation that the product was created specifically in Germany. After all, everyone knows German pedantry, scrupulousness and responsibility. Most of those who at least once tasted this beer return to it again and again. It is so difficult to refuse something tasty, original and worthy! Some still believe that a glass of wine is better, but you can’t command the heart, as you know.
Who produces the famous beer?
Recently, the Holsten beer has been of great interest in the world. The producer of this drink will always benefit from popular love and universal recognition. That is why the Danish company Carlsberg has expressed a desire to acquire the Holsten brewing corporation with all its factories and production rights.
It all started with obtaining a license for a popular brand. In Germany and Great Britain, new factories producing German beer were built. The scope has reached large dimensions, and nowadays, many enterprises around the world have appeared that are, in addition to product launches, active distributors of a promising brand. In Russia, the Danish concern represents the well-known Baltika Breweries, whose products can be found anywhere in our vast country. Recently, Carlsberg bought a controlling stake from the company from Hamburg, and in the near future plans to acquire it in its entirety.