In our publication, I would like to present a short review of the popular American rum Kraken. Who is the manufacturer of the drink? What qualities does such alcohol have? What is the secret to the success of the drink in the elite alcohol market? What is the cost of alcohol in domestic stores? We will talk about all this later in the article.
About the manufacturer
Kraken rum is the property of the masters of the blend of the famous American company Proximo Spirits. A network of distilleries has been supplying high-quality alcohol samples to the market since 2007. The main stake in the enterprise belongs to the Beckman dynasty. Members of this family are descendants of the outstanding winemaker Jose Cuervo, who at one time became famous throughout the world due to the creation of a number of popular varieties of tequila.
The head of Proximo Spirits is entrepreneur Juan Domingo Beckman. This person is a famous connoisseur of premium beverages. Thanks to his knowledge of old, complex recipes, such a great drink as Kraken rum was born. The target audience of this unusual product is true gourmets, in the heart of which lives the spirit of adventure and travel to distant lands.
In order to promote the drink on the market, Proximo Spirits conducted a major advertising campaign. The result was the creation of a series of animated videos, the main character of which was the sea monster Kraken. Consumers of the drink are offered scientific journals, computer games, all kinds of posters, mobile phone applications, etc. Consumers can find all this in a gift box with a bottle of Kraken rum.
The successful implementation of interesting marketing strategies did not make the manufacturer wait long for positive results. So, at the end of 2013, Proximo Spirits managed to sell more than 2 million bottles of Kraken rum. Subsequently, the reputable print publication Impact Magazine endowed the product with the prestigious Hot Brand status.
Manufacturing Features
Kraken rum is produced by Proximo Spirits subsidiaries located on the islands of the state of Trinidad and Tobago. A specific feature of the drink is its rich dark brown shade. This color is obtained by blending masters due to the presence of a specific caramel syrup. As an alcohol base, selected alcohols are used, which are distilled using the latest equipment. All this enables the producer to offer one of the most high-class rum samples in its class to the consumer audience.
As for the aging of such alcohol: before entering the market, the drink matures in selected oak barrels for at least 2 years. During this time, rum is saturated with a special mixture, which contains more than a dozen separate spices. In particular, the manufacturer uses herbal ingredients with a powerful aroma such as cinnamon, cloves, ginger. At the exit, blending masters get a unique rum with a non-trivial, rich bouquet.
Kraken rum - price
What is the price of popular alcohol from a reputable American producer in the domestic market? The cost of the original drink depends on the displacement. So, for a bottle with a capacity of 0.7 liters, you will have to pay about 1750 rubles. Accordingly, the price of Kraken rum 1 liter will be slightly more than 2000 rubles.
Characteristics of the drink
Kraken rum has a soft, velvety, easy-to-read character. The drink has an intense sweet taste, in which saturated shades of dark chocolate and spices dominate. After several sips, pronounced vanilla moments come into action, as well as caramel intonations. The long-lasting aftertaste reveals bright notes of burnt sugar.
The drink has a rich, diverse trail of aromas, where juicy vanilla notes come out in the first place, which alternate with chocolate trends. Subtle shades of cocoa and spices are felt in the background.
Gourmets recommend drinking Kraken rum undiluted, which will fully appreciate the unique taste and rich bouquet of aromas. Connoisseurs of elite alcohol prefer to drink the drink chilled with a little ice. Due to its pronounced sweetness, such alcohol can serve as an excellent basis for creating alcoholic cocktails using cranberry and lemon juice.
Rum "Kraken" - reviews
According to consumers, such a drink is not too consistent with the traditional ideas of the classic rum, which should have a burning, pungent and truly spicy character. Despite this, a large number of lovers like a lot of lovers of sweetish alcoholic drinks with a pronounced chocolate spirit. According to reviews by connoisseurs of elite alcohol, the obvious advantage of rum is its affordable cost.