In August of this year, there was a serious scandal, circling all kinds of media with a news feed about the fact that human DNA was found in the Mortadel sausage during the examination. In the article we have to get acquainted with the meat producer and find out whether this is true or fiction. But first, get to know the Mortadel brand.
Acquaintance with the promising company "Mortadel"
Despite the foreign name of the brand, it is exclusively a Russian company. Translated from French, this word means "real (s)." It is this ideology that is fundamental to the brand’s mission. According to the president of the company, Nikolay Agurbash (in addition to his post, he is a doctor of economic sciences and an academician of the Russian Academy of Entrepreneurship), at least 70% of pork should be contained in this sausage. Just such sausage "Mortadel" is.
The company was established in May 1991 and since then has only gained momentum thanks to a commitment to product quality and a planned strategy. For all the years of its existence, the Russian manufacturer has won the trust of many millions of our citizens. And this is explained by the simple but very tasty composition of the Mortadel sausage: selected chilled meat, natural spices and spices, fresh eggs and milk.
Mortadel Success Strategy
The huge agricultural complex of the company consists of over 12,000 heads of breeding pigs, which are not only grown for the production of their sausages, but also are a genetic contribution to the development of pig farming in Russia. Since this meat is a raw material for many Russian entrepreneurs. Pig service is fully automated: it is always clean, fresh and the optimum temperature. What is also important, the production of the agricultural complex is waste-free: gas and water are obtained from manure thanks to a biogas plant.
There is a grain fund of own production. This allows you to produce feed on modern equipment, reducing costs at times. The occupied area of 65 hectares allows you to launch a wide environmental campaign while maintaining financial costs, paying particular attention to the quality of future Mortadel sausages.
Shocking Mortadella News Feed
Journalists of the Izvestia newspaper, together with Rent-TV, created a program to "expose" Mortadel’s products. It was reported that during laboratory examinations at the Institute of Nutrition RAMS was found human DNA in sausages. In particular, two products were immediately discussed: Royal sausage (Mortadel) and grained cervelat.
Vice President Elvira Agurbash hastened to contact the Institute of Nutrition of the RAMS for clarification on this matter, since no official appeals were received for the purpose of sampling. On the part of the RAMS employees, they replied that they did not carry out any expert examinations of Mortadel sausages, and such a protocol was simply missing.
The cause of the conflict
On July 28, 2017, a UFAS meeting was held where a criminal case was opened against the large Dixy retail chain. Then the lawyer of the distribution network voiced and attached to the case documents on the presence of human DNA in the sausage "Mortadel". Dixy referred to conducting an independent examination at the insistence of AKORT (Association of Retail Companies) of 26 Mortadel sausages, where samples exceeding the human DNA content were detected. Sausages were taken from retail stores in the chain.
When the Dixie attorney was asked at the meeting whether he was ready to bear criminal responsibility for the serious allegations made, he said nothing.
Previous events
A few days before the sensational report about the "human sausage," some attackers entered the territory of the Mortadel meat processing plant . During the crime, 18 doors, 10 safes were opened and 1 small safe was stolen from the office of the Deputy Prime Minister, and 5 safes were opened from the office of the president of the company.
The criminals worked quickly and professionally: the alarm was turned off and all actions went unnoticed by the guards.
It is worth noting here that Elvira Agurbash had a folder in which all information on the conflict with Dixie was stored, as well as some sources, documents and electronic media with materials. Perhaps this was precisely the purpose of the criminal activity of the attackers.
For its part, a representative of the retail chain refused to give any comments on this subject, referring to the lack of responsibility to the safety of Mortadel’s property.
Official apology
After the resonant case of the Mortadel sausage and due to the lack of official documents from the indicated research sources (from the RAMS Institute of Nutrition), Izvestia employees made an official apology to the vice president of the company. They also reported that the responsible officer for the report arbitrarily submitted an article for publication. Due to inconsistent actions, this person was fired.
Despite some strangeness of the events in Izvestia, Elvira Agurbash accepted an apology from journalists. Those, in turn, said they were preparing material to refute a previously published article. But the lawsuit against the Rent-TV channel and Izvestia publishing house is planned, since serious damage was caused to the company's reputation, and as a result, financial losses. The trust of your beloved customers, which has been won over the years, has undergone a serious test.