Irn-Bru first appeared in Scotland. Its name translates as “iron brew” and is pronounced in Russian as “iron-bru”.
Today, this drink is produced by the company AG Barr, based in Glasgow. "Iron drink" fell in love with residents of Ireland, Britain, USA, Europe.
Taste and color
“Iron-Bru” pleases the eye with a rich orange color, and opinions about its taste are very different. Someone hears citrus notes, someone claims that the recipe contains hops and malt, as in beer. I must say that the producer keeps the recipe of the “iron brew” secret, and only rumors that are known to fill the earth claim that it is prepared either from barley, or from seaweed in general.
History
The first Iron-Bru was introduced in 1901. Its original name Iron Brew was subsequently changed in connection with the adoption of new laws in 1946. The fact is that technically the drink was not a brew. The then head of the company came up with a shortening of the words to their simplest transcription. Thus, not only the name of the drink was born, but also the name of the brand itself - Irn-Bru.
In 1980, fans of the drink first tried its new version - Low Calorie Irn-Bru, later named Diet Irn-Bru. As the name suggests, this Iron-Bru was low-calorie.
2006 - the year of birth of Irn-Bru 32, a popular power engineer. Today, this drink is considered one of the symbols of Scotland's pop culture. Although he fell in love with young people far beyond the northern islands.
Iron-Brue among competitors
Once the sale of this drink broke all the records of "Cola" and "Pepsi" combined. Of course, this is about his native Scotland. Today, the situation has roughly leveled off. Nevertheless, the influence of the West makes itself felt.
However, in many countries of the world, Iron Brue holds an honorable third place. Rumor has it that Coca-cola and PepsiCo inc. more than once even tried to buy AG Barr. As far as this is true, perhaps only three parties to the proposed transaction are aware.
Tara
Iron-Bru is a drink that is packaged in containers of different sizes. For consumers, cans and glass bottles from 250 to 600 ml are convenient. And for pubs and cafes, Iron-Bru comes in 5-liter pins.
In some countries, there is a packing of 2 and 3 liters.
Interesting facts about Irn-Bru
This drink does not contain a degree, but is considered an excellent remedy for a hangover. It is part of many alcoholic cocktails, combined with vodka and whiskey.
Scotland is the only country in the world where Iron Brew is also sold at McDonalds. This happened at the initiative of the local population, which required the inclusion of a national drink in the menu.