How can an artist leave behind a documentary trace in history? Of course, the songs of the performers will forever remain in the memory of fans. But visual accompaniment is also important in the 21st century. Video clips have long had a number of fans. The best of them receive awards every year. Which clips were the most expensive?
Clips of Michael Jackson
The most expensive video in the world according to a number of magazines was shot by Mark Romanek for Michael Jackson. This is a Scream. He appeared in rotation in 1995. The cost of it amounted to 7 million dollars. He was black and white. Fixed assets were spent primarily on the rental of premises and the interior of the set. The daily cost of money for the clip was approximately 700 thousand. This money includes the cost of equipment, choreography, makeup of Michael and his sister Janet. So, about 8 thousand a day was spent on the makeup of the latter. The filming involved a spaceship created using computer graphics, as well as several guitars, which subsequently crash. A lot of money was spent on lighting and computer screens. Given that the shooting lasted 11 days, this is the most expensive clip of Michael Jackson. Speaking about the magic of numbers, we note: 11 times this clip was nominated for MTV awards. Moreover, a year later he received a Grammy for the best video. Then, the Guinness Records recognized the video as the most expensive. For Jackson himself, this track and clip meant a lot. The song became his revelation, recognition. At that moment, he was already condemned for much in show business, so the clip, which reflected his unusual worldview and immense loneliness, became a kind of response. Janet said that for her this work with her brother was a revelation.
Black or white
Released 4 years earlier, the Black or White clip is also famous for the large amount of money spent on it. Costs amounted to almost $ 4 million. This is another most expensive clip in the world. The basis of the budget was Jackson's travels in Africa. This song also has a deep social connotation. It refers to racial injustice. At the very beginning of the video, McCauley Culkin listens to music too loudly, for which his father scolds him. To take revenge on him, the child sets the speakers behind his chair and plays the electric guitar. The father, therefore, flies to the other end of the Earth, where Michael Jackson ends up. He sings and dances with Indonesians, Africans, Indians and Ukrainians, and also walks through the fire. At the end of the video, people of different nations transform into each other.
Clips of the Madonna
Another masterpiece from the rating “The most expensive clip in the world” was shot for Madonna in 2002. Die Another Day was worth $ 6 million, which puts him in an honorable second place after the creation of Michael Jackson. This clip became the soundtrack to the part of bondiana.
Madonna's most expensive music videos have received other awards. For example, David Fincher’s Express Yourself clip is on the list of the hundred best clips of all time. This director, filming brilliant detective films, provided Madonna with a masterpiece video, according to the version of the magazine "Slant" - the best in recent years.
Bedtime story
The clip Bedtime Story was shot by the legendary music video maker Mark Romanek for Madonna. This is another video from the World’s Most Expensive Clip List. Thanks to him, the singer not only joined the world of high art, but was honored to stay in it: the museum bought this clip as an exhibit. The song itself was written by an extraordinary Icelandic singer Björk. The inspiration for her and Madonna was the artist-surrealist. Madonna’s favorite moment here was the birds flying out of the singer’s robes.
Modern views
The most expensive clip in history according to modern versions is the creation of the 30 Seconds to Mars band. In 2007, a statement was received that the cost of filming was $ 13 million. From Yesterday starred in China, which is what the bulk of the budget went for. However, three years later a rebuttal appeared. Accordingly, Michael Jackson remains the winner in this battle. In the story of Jared Leto, the Chinese emperor wished for his holiday "hello" from the future. A mystical and very long clip tells about the aesthetics of Chinese traditional fights, the beauty of architecture and the mystery of Asia. The video has a lot of different symbols: three girls are sacrificed, a man drinks breast milk, a butler tortures himself, and, according to tradition, a black ball is put into a dead woman’s mouth. The effectiveness and unusualness of this clip attracts fans of the talent of Jared Leto as an actor. He designed most of the scenes himself to declare himself as a screenwriter and director of the video. The same applies to all members of his group who actively participated in this.
Thus, the largest amount of money in the history of clip art has been spent on Michael Jackson's Scream. This video is still a role model for new generations of artists and directors. Michael Jackson remains not only an icon of style, but also a model of choreographic and technical training.