TUC is a cookie that, thanks to advertising and its unusual properties, has become known to the whole world in a short time. Nowadays, it’s hard to find someone who has never heard of these popular crackers.
A bit of history
Few people know that TUC is a cookie with more than half a century of history. It was created by Belgian confectioners in 1958. Original crackers appealed to lovers of quick snacks. After some time, the novelty was learned in African countries. Unusual cookies there gained its first mass popularity. He was fond of a pleasant taste and incomparable original crunch. But the greatest recognition came to the product a bit later. This happened in 1992 when TUC entered the Chinese market. His appearance on the shelves of oriental stores led to a real explosion of popularity. In addition to taste, many were attracted by the not quite ordinary product name.
After all, TUC (cookie) is an abbreviation of a short phrase, which in English sounds like “The Unique Cracker”, which means “unique cracker” in Russian. It really is. The cookies are actually unique. Its pleasant, at the same time salty and sweet taste, as well as friable, delicate texture, make the product quench even the most intense hunger in a matter of minutes.
Composition of the product
Despite its simplicity, TUC is a cookie that has a fairly complex composition. In addition to wheat flour and palm oil, it contains glucose-fructose syrup and barley-malt extract. In addition, it includes flavoring “cheese”, prepared on the basis of whey, salt and natural ingredients. The complex composition is supplemented by aroma and taste enhancers such as E621, 627 and 631. The complex composition is supplemented by the additive E551, which prevents caking of the product and clumping of its components. Calcium lactate and citric acid are used as acidity regulators, and potassium triphosphate and sodium caseinate are synthetic emulsifiers. The list of ingredients is complemented by melange, maltose syrup, salt, cheese powder and sodium metabisulfite to improve flour. The general picture is supplemented by disintegrants in the form of soda and ammonium bisulfate, as well as the stabilizer gum arabic and curcumin as a natural dye. All this leads to the fact that the caloric content of only 100 grams of the product reaches 485 kilocalories. Such increased energy intensity is unsafe for the human body.
Customer reviews
Practice shows that recently TUC cookies cause a lot of negative reviews from consumers. This is mainly due to its complex composition. Of course, the standard recipe includes only thirteen different E-supplements. This is a lot for a daily use product. Many parents try to protect their children from such "goodies." At first glance, TUC cookies seem quite harmless and quite appetizing.
The pronounced aroma is especially attracting attention. However, after you begin to understand that it is caused by special chemical additives, any desire to try such a product disappears. Many buyers are perplexed why it is necessary to use so many synthetic components? Why don't manufacturers think about the health of their potential users? In addition, the amount of some ingredients could be much less. Take salt, for example. One has only to eat 2-3 crackers, as an unpleasant sensation is immediately created in the mouth. It seems that instead of cookies, I had to eat a spoonful of flavored salt. Firstly, it is not tasty, and, secondly, even harmful. All these reasons make most buyers recently refrain from purchasing a popular product.
Manufacturing company
Now in almost any country on the shelves of shops you can find TUC cookies. Producer of the popular cracker, Kraft Foods is the leader after the famous Nestle company for the production of packaged food products.
This is a large American company, which was formed at the beginning of the last century in one of the major cities in Illinois. Currently, the company has its representative offices in 155 countries of the world, which ensures its recognition and wide popularity. In 2011, the famous corporation decided to split into two large companies: Kraft Foods, which will be engaged in the production of meat, cheeses, desserts and various pasta, and Mondelez International, whose main products will be chocolate, cookies and other snacks. Such a solution allows each of them to concentrate on their own group of products and quickly resolve all issues regarding all kinds of changes regarding their production. In Russia, with the participation of a well-known corporation, a limited liability company, Mondalis Rus, was created, which is currently the main producer of popular crackers in our country.
Product range
Despite public opinion, many buyers continue to purchase the fragrant TUC (cookie) that they have grown to love over time. The tastes with which the product is presented on the market so far are limited to only five different flavors:
- original;
- paprika;
- cheese;
- sour cream with onions;
- bacon.
Each of them is interesting in its own way and has a specific consumer audience. Externally, the packaging is similar to each other. On the front side of each of them is the name of the product with its image. In addition, there is a photo of an additional component, which indicates that the product belongs to a particular type in the assortment list. This not only greatly simplifies the work of the seller, but also helps the buyer quickly make a choice. Of course, it is much easier to make a decision, seeing a clear picture before your eyes, rather than diligently studying the text with a detailed description. The manufacturing company went further in its development and began to produce a new type of product - a sandwich with crackers "TUK". So far, there are only two types:
- with cheese and onions;
- with smoked cheese.
But the company's specialists are working to create new tastes to meet the growing needs of customers.
Issue price
In every Russian store you can find the famous TUC cookies. The price of a product mainly depends on the size of the package. In addition, large wholesale customers are usually given significant discounts.
Now on sale are packs of crackers:
- weighing 21 grams at the price of 23 rubles;
- weighing 100 grams worth 58 rubles.
This is relatively little, considering that this product is not essential for a daily diet. Large stores and malls often raise stocks to increase demand when short-term purchase prices drop markedly. This allows you to attract more attention to the product and give an opportunity to try it for those who could not afford it before. TUK sandwich crackers, which have recently appeared in many retail outlets, are sold in packages of 112 grams and therefore cost a little more. Their price, as a rule, ranges from 66 to 70 rubles.