To the question about the most popular snack for vodka, what is the first answer that arises in the head of the respondent? Of course, cucumber is lightly salted or pickled. This is someone more familiar and tastier. The wine and vodka factory located in Tatarstan - OAO TatSpirtProm - together with a branding agency introduced the public to vodka with an unusual design and taste. These products could not go unnoticed thanks to a well-thought-out marketing move. It is about this vodka that we will tell today and find out what it really is.
Vodka marketing move
Despite the fact that the idea is based on the humorous component of the bottle design, its appearance justifies the content. Vodka "Cucumbers" has a special recipe consisting of the infusion of real cucumbers. This concept was the starting point in creating a simple but brilliant marketing.
Approaching the rack with alcoholic drinks, it is very difficult not to pay attention to the bright green bottle with a peppy coating, reminiscent of a real cucumber. The label is stretched to the entire outside of the bottle, where "Cucumbers" is written in huge letters. Such a vodka bottle at least arouses the interest of the buyer and the desire to take it in hand in order to carefully study the composition and, possibly, purchase in the future.
Composition of vodka "Cucumbers"
In addition to a unique ingredient that is not characteristic of the classic vodka recipe, there is another feature of this product. We will tell about it below.
The composition of the vodka of the Usadsky Distillery (Usadi village, Vysokogorsky district, the Republic of Tatarstan, aka TatSpirtProm branch) includes the following components: corrected drinking water, rectified ethyl alcohol from food raw materials, sugar syrup, fresh cucumbers alcoholized infusion , an infusion of alcoholized raisins.
All components of vodka are high-quality raw materials, which demonstrates its composition. The strength of the drink, as befits vodka - 40 degrees. It is worth paying attention to another feature - this is the energy value, only 220 kilocalories, which is below the standard value of 235 kilocalories.
Secret components of the drink
Alcohol from raisins (or, as it is otherwise called, "raisin vodka") has unique properties. Such vodka not only has a mild and sweet taste, but is also useful in moderation for health. It is used to prevent and treat colds. There is an opinion that infusions on dried fruits, and on raisins in particular, accelerate the healing process. Here, the dosage is of fundamental importance, so do not get involved in the product. And for the preparation of such infusions, there are many recipes.
From the combination of cucumber, raisin infusion and high-quality alcoholic raw materials vodka "Cucumbers" is born, after which there is no hangover the next day. Of course, with moderate use of the drink.
During the marketing campaign, an advertising agency developed a slogan that perfectly positions the drink: "Always a cucumber." What it means to be fresh and healthy after consuming this product.
The perception of "Cucumbers"
The green color of glass in a vodka bottle has always been associated in the older generation with the classic recipe used in Soviet times. Such a container is now a rarity, since on the shelves of stores most often are transparent bottles of vodka. Not only this fact additionally highlights the products of the Tatarstan plant. The round section of the bottle has longitudinal grooves, like a cucumber, and even pimples of different sizes.
Cork visually looks wooden. In fact, it is covered with a yellow film imitating a wooden cork. At its very base there is a tear strip of foil. The cover itself is made of plastic, screw. The capping is protected from fake. That is how TatSpirtProm OJSC provided for tamper control in bottles. All this additionally indicates the quality of the products of the alcoholic beverage producer.
Customer reviews
According to most buyers who left reviews, they made their first purchase of “Cucumbers” out of simple curiosity. As the marketing ploy implied, they could not get past a bottle of vodka with an unusual shape, color and a funny name. Classical vodka "Cucumbers" captivates with its natural composition with unusual components that are not typical of this drink in the usual sense.
The taste was noted by buyers such characteristics as softness without extraneous aftertaste, freshness of cucumbers and lack of bitterness. All this makes vodka not just unique, but a quality product.
In addition to all of the above, it is worth saying: many buyers are of the opinion that Vodka "Cucumbers" goes well with all cold snacks. It’s also nice to decorate the festive table with it, to surprise guests with a high-quality, original traditional Russian drink.
The average price in the country for 0.5 liters fluctuates around 350 rubles, which is slightly higher than the average cost of other brands in this segment.
Instead of a conclusion
Today we learned the composition of vodka "Cucumbers" and its secret ingredients. We found out what was the purpose of the marketing course of the distillery in Tatarstan and got acquainted with the opinion of customers about these products. All this makes it possible to conclude that behind the unusual design of the bottle hides a quality drink. And this is the case when the external design fully justifies the internal content.