Fierce competition forces manufacturers to invent unique new products and services. At first they are offered by one company, but if the new products are accompanied by commercial success, the next day they will appear in the price lists of dozens of companies.
How can an inventive company quickly bring its unique offer to the maximum number of customers? Of course, there are marketing steps such as lowering prices, technological improvements, and better services. But is the modernization of the production and marketing process exhaustive ways to solve the problem? Of course no! Firms work for customers, and only through communication with the consumer of the goods and services produced can you sell them and get high profits. For the interaction between the seller and the buyer there is advertising.
The modern range of advertising tools and techniques is very wide. One of the most popular types is advertising printing. It includes such sheet printing products as leaflets, posters, business cards and booklets.
A booklet is a small presentation of a service, product or company, printed on both sides of an A4 or A3-format sheet, which is then folded one, two, three or more times in the form of a postcard, screen or accordion. There are booklets in which there are many pages. They resemble an advertising catalog and are a brochure, although many call them booklets.
How to make a booklet? Its design allows compact arrangement of information. In each sector between the folds, you can talk about different products, moving from simple data to more complex. With saturated bright color, the main thing can be distinguished so that it is postponed and better remembered.
Who knows how to make the booklet the most informative, it will save money. The economic effect of their distribution will be so great that it will easily cover the costs of their manufacture. Therefore, the preparation of the layout is best entrusted to professionals.
Before you make a booklet, you need to think about a plan for placing text. The main information is best placed in a prominent place. A mandatory content requirement is the presence of a logo, the full name of the seller, its exact details and contact details.
How to make the booklet interesting? It is necessary to familiarize the buyer with the product, photos of which must be of high quality, and demonstrate all its advantages and amenities. There should be little text, only clear and understandable captions for photographs.
Booklets are distributed mainly at exhibitions, fairs, during planned advertising campaigns, during seasonal sales or promotions. In expanded form, the booklet can be placed on the wall of the advertising panel in the form of a poster.
If there is a lot of textual information, it is better to make a brochure, rather than a booklet. A brochure is a printed product of informational or advertising nature in the form of a book of small size: from 4 to 48 pages, usually in a paperback. A large number of sheets in the brochure are stitched, and a smaller number is connected with paper clips or a spring.
Before printing a brochure, you need to select paper, make a layout and choose the principle of fastening pages. Since the sizes make it possible to place on its pages not only vivid photographs, but also a large amount of text, this will allow us to give complete comprehensive information about goods, services and prices.
In the design of the cover, you can use lamination, foil and UV varnish. Brochures printed on thick quality paper, with colorful illustrations, in terms of design can compete with expensive advertising publications, although the cost of their production is much lower.
Recently, many advertising companies have fastened a special pocket on the inside page of the brochure, where they put various materials: leaflets, business cards or a DVD-disk with video information about the seller company.