Vodka "Green Brand" on the shelves of Russian stores appeared in 2002. Its unique design became a pleasant reminder to older people about one of the brightest moments in the life of our country, namely the post-war era and the distant 50s of the last century.
In those years of the 20th century, the country was at the peak of its rise. It seemed to people at that time that nothing was impossible for their homeland. However, the simple and unremarkable design of Green Mark vodka pleased the Russian buyer.
In 2003, the state-owned company Glavspirttrest, having launched a successful trademark, became a member of the Industrial Investors Association. Vodka production was launched at the Topaz factory, and Russian Alcohol Management Company began to promote the brand.
Today, under the name "Green Brand", four types of vodka are produced: "Special Cedar", "Special Rye", "Traditional Recipe" and "Decanter".
Judging by the feedback from consumers and information from the manufacturer, the production uses exclusively alcohol of the highest class "luxury", as well as natural ingredients. Most importantly, the Green Brand is vodka, on which silver purification technology was first tested.
Among other things, the quality of the manufactured product, according to the manufacturer, is guaranteed by a set of modern technologies, the most famous of which is the patented cap design - “cap”. It, in fact, is a classic clogging design of a metal cover and a plastic tear-off tape.
A special brand label “Green Brand” is hung on the neck of a bottle of alcohol, which is duplicated by extruding containers in glass. In addition, for the first time in the Russian production of alcoholic beverages, it was introduced that each bottle of Green Mark vodka had an individual serial number, marked with a personal signature of the head of the quality service of the producing factory.
Thus, the developed three-level protection of the quality of alcoholic beverages produced under the Green Brand brand has served an excellent service in promoting this product on the Russian market.
In 2004, after receiving its first Brand of the Year award, the Green Brand appeared on the Auchan list of suppliers (listing), which sells Russian alcohol products internationally.
Now on sale you can see more interesting and attractive brands for the average buyer, which are increasingly claiming leadership in the market niche of alcoholic beverages. To date, the Green Brand has nevertheless lost its former popularity and relevance.
Thus, even if the brand is very successful at its first appearance, the presence of strong competition can create problems for any brand. After all, he is not always able to withstand more successful manufacturers. Every day there are more and more new types of alcoholic beverages, which promises to be better than others. However, the choice always remains with the buyer and his taste preferences.