In the nineties, the inhabitants of Novosibirsk did not know the lack of ice cream. Products from different manufacturers fell into the shops of the city due to the work of numerous trading companies. By the end of the decade, the popular dairy dessert in the domestic market began to be delivered mainly by such large local giants as Inmarko and Gulliver. This almost blocked the oxygen to small wholesalers. Some of them were forced to stop their activities, while others saw a way out in creating their own production. So after some time, Grospiron ice cream appeared on sale.
A bit of history
Each manufacturer has its own story. The company "Grospiron" in 1996 was engaged exclusively in the wholesale of ice cream. Moreover, the products entering the domestic market were mainly imported. At that time, such a business was quite popular. Things went uphill, and nothing boded ill. But with the emergence of large local producers in the region, demand for imported goods decreased significantly. This prompted the leaders of Grospiron to radically change the direction of their activities. The company decides to restore an abandoned dairy factory, located 70 kilometers from Novosibirsk, and to establish production of a favorite children's dessert there. In 1999, the first Grospiron ice cream went on sale.
The start was very successful. The products appealed to customers, as evidenced by the constantly growing sales volumes. All this created the prerequisites for the development of production. Over the first ten years, the young enterprise mastered more than 90 types of products, which were produced on nine production lines. Grosspiron ice cream literally occupied the local market. Trading enterprises with pleasure bought new goods, which began to be in great demand among the population.
Distinctive feature
Numerous manufacturers who presented their goods in Siberia at first could not understand what caused such a popularity of the new product. Over time, it became clear that this is the use of natural raw materials. The marketing service of the enterprise in every possible way advertised this fact, drew the attention of buyers to it. Everyone wanted to buy a favorite treat for their child, which is made on the basis of natural milk, not reconstituted powder. In addition, raw materials supplied by local farmers were used for work. This further strengthened the position of the manufacturer. But still, the main distinguishing feature was that the company positioned its Grospiron ice cream as a real eco-product. Any opportunity was used to emphasize this. For example, on the label, the composition of ice cream, which includes butter and milk, is marked in capital letters. Even the packaging does not contain any chemicals. It is made exclusively of paper and cardboard. All this helps the company to stay afloat in the harsh conditions of fierce competition.
Unique ice cream
In 2013, Grospiron Corporation, which has already become quite popular, informed its customers that a new product called Cream Sundaeum was arriving at store shelves. In the Russian market at that time he had no analogues.
The product is unique in that it is made according to the original recipe and consists only of natural ingredients without the use of any flavorings, preservatives or chemical stabilizers. The composition of the new cream includes only four main ingredients:
- whole milk;
- sugar;
- butter;
- chicken eggs.
The product went on sale in the form of:
- 70 grams of waffle cones. For their packaging special cardboard pyramids were developed.
- 80 grams of popsicle in the original boxes.
- Weighted ice cream weighing 160 grams, packaged in cardboard cubes.
Customers were delighted with the new product, and Cream Plombir practically disappeared from the shelves in a matter of hours.
Customer reviews
To judge the merits of any product, you need to know what the consumer thinks about it. After all, it is he who is the last resort and the main goal of any manufacturer. If you take, for example, Grospiron ice cream, you can only hear positive reviews about it.
Buyers unanimously talk about the excellent taste and safe environmentally friendly composition of the product. Older people prefer ice cream packaged in sugar waffle cones and briquettes. It reminds them of a distant childhood. Boxes with lids are very convenient for home use. The product can be stored in the refrigerator without fear of spreading it. True, sometimes there are situations when products that have a not-so-attractive appearance go on sale: a snow crust under a lid and ice crystals. But this is due to storage and transportation problems. Such a defect can occur after a violation of the temperature regime or during repeated defrosting. But here the fault is not the manufacturer, but the seller or supplier.
Price of pleasure
There is another no less important indicator that characterizes Grospiron ice cream on the positive side: the price of the product. It is much lower than that of similar products from other manufacturers. This cannot but rejoice when you consider all the other advantages of your favorite treat.
Of course, it is better to talk about value, seeing numbers in front of you. For greater clarity, the prices of Grospiron products can be collected in a table.
Grospiron Ice Cream Prices| No. p / p | product name | Weight gram | Price, rubles |
| 1 | Natural ice cream in a waffle cup | 90 | 31,0 |
| 2 | "Cream Sundae", horn | 70 | 37.5 |
| 3 | Sundae with natural filling in a cardboard box | 240 | 92.5 - 102.0 |
| 4 | Chocolate ice cream in a cardboard box | 240 | 85.0 |
| 5 | Ice cream on a cream, bucket | 430 | 186.0 |
Already by these figures it is clear that the prices for the products of this company are more than affordable. The product is available to the buyer with any income. Parents can not be afraid for the family budget when the child asks to buy his favorite treat.
New life of a forgotten plant
The main production of the popular dairy dessert is located in the small regional center of Iskitim, seventy kilometers from Novosibirsk. It is here on the territory of the former dairy that the Grospiron ice cream factory is located.
At first, the enterprise occupied only one of its three workshops. The remaining production facilities were purchased by other companies that tried to resume work in the shops. But not everyone was able to hold on to their positions. For example, the Iskitimskoye Milk company lasted only a few years and was sold to the Novosibirsk Poultry Farm, which was gaining momentum at that time . In contrast, Grospiron is firmly afloat and continues to develop production, creating new types of products. The company uses standard technology for the manufacture of ice cream.
The whole process consists of 6 stages:
- Preparation and mixing of components.
- Cooking the mixture.
- Semi-finished product cooling to +5 ... + 7 degrees.
- Production and packaging of ice cream.
- Packaging of finished products.
- Hardening in refrigerators up to -30 degrees.
After that, ice cream is completely ready for shipment and can be sent to any outlet.