Komilfo sweets manufactured by Nestle are produced in a branch of the Russian city of Samara. The brand appeared on the confectionery market in 2004 and is still very popular among sweet lovers.
Inspiration of Tenderness
According to the manufacturers, Komilfo sweets are always a combination of a delicate chocolate flavor, a gentle two-layer filling and an exquisite shape of the product.
Only natural components are used to fill and decorate branded sweets. This includes such “elite” products as grated hazelnuts, chocolate of the highest quality, crushed cashew nuts and almonds, pistachios pralines, whole pistachios, halves of overseas pecans.
reference Information
The appearance of branded sweets "Komilfo" is a merit of a manufacturing company called RKF ("Ruzskaya confectionery factory"). The launch of the brand occurred in 2004, seven years after the founding of the company. The factory quickly developed and took the second place in Russia after “A. Korkunova. "
Having overcome the crisis period, the company has reached a new level through the manufacture of Komilfo sweets. As it turned out, the refined filling and the quality of the product required a proper name, which caused certain difficulties. Some problems arose with the packaging of goods - according to consumer reviews, the box should not be inferior to high-quality content, emphasize its elegant style.
When all the flaws were eliminated, reviews about Komilfo sweets became a real award to manufacturers. Buyers said that with the new packaging, the product really matched its price. By the way, a kilogram of Komilfo sweets costs about 700 rubles - far from a cheap treat, is it?
The target audience
Candy "Comme il faut" is a choice of wealthy, motivated and independent women aged 25 to 35 years. Bright nature, in harmony with the outside world, gentle and soft, they can occasionally allow yourself to be pampered with a sweet treat. They can easily grab a large box of Komilfo sweets to meet friends or treat their employees in the office.
We can say that the real target audience of the brand is top managers, specialists in their field and managers whose income level is at a fairly high level.
Release of chocolates "Comme il faut"
In November 2006, a fruit collection of sweets called Comme il faut was released. It consisted of sweets based on exotic tastes: “Mango”, “Orange with cognac”, “Pineapple in champagne”, “Caribbean melon”.
The next line included a harmonious combination of creamy and chocolate fillings, coupled with a fruit filler.
Young & Rubicam agency has developed a promotional video under the bright slogan “I know that I love” to promote the collection.
In 2007, the Ruza Confectionery Factory was sold to Nestle, according to estimates, for $ 220 million. Since then, Komilfo sweets have a new home.
In 2010, the production of these sweets was transferred to the Samara branch of the Confectionery Association "Russia".
At the factory "Russia" now produce more than 25 items of chocolate products "Komilfo".
In 2013, Nestle updated the design of premium sweets. In addition to changes in packaging design, the boxes now have more nut candies (25 percent increase). Such sweets will be an excellent choice as a small present.
In 2014, Nestle Russia launched the spring collection of the Comme il faut brand. Bright packaging is a kind of experiment. That's just the series was limited and was on sale exactly one season.
New sweets are currently available in standard packaging with cardboard shells (348 g and 232 g).