Manufacturers resort to various tricks to sell their goods. However, if some are limited only to bright packaging or non-standard advertising, then others try to cross generally accepted boundaries in this matter. Gik is a wine created by such lovers of original solutions.
Product Description
Nowadays, it is difficult to surprise lovers of alcoholic beverages. Therefore, manufacturing companies are constantly in search of new ideas to attract attention to their products. But the Spanish winemakers from Bierzo found for themselves a very interesting solution to this problem. They created a product called Gik. The wine really turned out to be unusual.
The main feature is the blue color of the drink. Moreover, the manufacturer claims that his goal was not only the desire to shock the buyer. According to psychologists, the blue color in itself characterizes the desire for movement, change and all kinds of innovations. Therefore, Gik is the wine for those who strive for change and are not afraid to perceive everything new.
I must say that such a marketing move of the company was a success. The product really attracted the attention of the mass buyer. In addition, the unusual name has another secret. As you know, "geeks" are called young people with not very ordinary and sometimes even strange hobbies. They are not afraid to be eccentric and misunderstood by others. Therefore, Gik is wine aimed more at a youth audience. Among them, there will certainly be those who want to impress their comrades, colleagues and acquaintances.
Customer reviews
An outrageous blue drink is made at the Baco Vinos winery in the city of Cadiz, located in Spain at the border of the intersection of the Mediterranean Sea and the Atlantic Ocean. It was from here that Columbus went to open the New World.
An unusual product created by specialists has become, in some way, a successor to the national tradition. Gik - wine, reviews of which most buyers have developed, mostly positive.
In principle, this is a completely ordinary product, which is made from a mixture of white and red grapes. It tastes a bit like Riesling. This is a light sweet wine that contains only 11.5 percent alcohol. To obtain the desired shade, the manufacturers used two substances:
- food coloring "indigotine";
- "Anthocyanin" (a pigment secreted from the skin of red grapes).
True, many are embarrassed by the unreasonably high price of the product. A bottle of such a drink costs 10 euros. It is expensive even for Europe. True, the domestic consumer can only get this wine there. But in the future, lovers of unusual sensations hope to still see it on the shelves of our stores.
Good intentions
Those who have not yet been lucky enough to try a new product are wondering why the producers created Gik (wine)? Spain, in fact, is a country that is already famous for various alcoholic beverages. Many of them still occupy leading positions in the market. What made local winemakers go for such an experiment? Manufacturers claim that all this was done exclusively for pleasure.
The new Gik Live product was just another development of local specialists. Perhaps those who like certain varieties of Spanish wines will not appreciate it properly. Nevertheless, there will certainly be those who will be ready to accept for themselves a shocking novelty.
By the way, it is worth noting that the blue color does not affect the taste of the product. It only attracts additional attention to it. This factor is especially important at the initial stage, when the buyer is just starting to study the product and is ready to pay for it not even a reasonable price.