Often, reviews or reviews of any cinema production deliberately reveal plot information, destroying the creators' ideas and depriving the viewer of a certain amount of viewing pleasure. By the way, our compatriots have always known about what a spoiler in a movie is, like foreign moviegoers. But in the 21st century, this phenomenon has become a real scourge of the film industry.
History of occurrence
When figuring out what a movie spoiler is, you should look at the origin of the term. From English, the word spoil translates as "spoil". But in the current sense, it is believed that this phenomenon first appeared in the 60s of the 20th century in the series Doctor Who. The term immediately took root, and already in 1971 the number of the National Lampoon comedy magazine was published with a column under the eloquent title “Spoilers”. It revealed the most important plot details of many popular films of that time.
Marketing potential
The movie studios, which realized what a spoiler is in the movies and on the Internet, immediately appreciated its marketing potential, so long before the release of their paintings, they began to flood users with movies about creating films, their trailers, passages and other material that retold the plot in great detail.
According to critics, the victim of his trailer was Michael Bay's fantastic thriller "Island". The film failed at the box office because of its commercial, which revealed almost all the secrets. The audience who watched the picture did not find any other plot twists in its narrative except those highlighted in the trailer. Naturally, the audience was disappointed and created a negative advertising tape that led to a box office fiasco. For those wishing to clearly understand what a movie spoiler is, it is recommended to watch and compare Michael Bay's trailer and film.
Well intentioned
In 2005, understanding the issue of what a movie spoiler was, critic Roger Ebert, in an official statement, invited his colleagues to stop retelling stories in their publications. He explained his position by the fact that even if the review is about an old movie, there are a lot of people who, because of their young age, did not watch Psycho or Citizen Kane, some do not even know who the son of Luke Skywalker is, and so on. . e. Naturally, not many followed Ebert's call, and the spoilers continued to exist.
Another hit on the movie industry
With the ubiquitous spread of the Internet, the emergence of the phenomenon of thematic forums where users discuss the latest movie distribution and, of course, their finals. Thanks to the intellectual work of browser search engines, this information has become readily available to ordinary people who do not want to know it.
In addition to avid moviegoers, paparazzi and onlookers regularly secretly visit film sets and armed with powerful cameras or mobile phones regularly hit the film industry. They bundle merge videos and photo spoilers on the Internet. In the age of domination of digital media, the owner of exclusive information can become famous and enrich in an instant, so the fight against the spread of spoilers has become one of Hollywood's top priorities.
Of course, the Internet does not consist solely of those who litter with spoilers, it has much more ordinary users who would like to avoid them. There are even unofficial rules of good form, requiring all spoiler information to be preceded by the inscription: “Caution! Spoiler".
What does this mean in cinema and what consequences this phenomenon has for the creators, it became clear after reading this publication.