Panton-colors - this is a kind of system that allows you to select the tone you need from the huge range presented in the catalog. Nowadays, it is the most popular all over the world, as well as universal for any kind of activity. But most often panton colors are used in printing magazines, books, newspapers and other publications.
A bit of history
When the public press in the first half of the last century began to switch to the color standard, there was a need for the selection of high-quality, and most importantly, convenient for use color gamut. Publishers who wanted to produce their goods according to new criteria were scattered around the world, and it was necessary to somehow combine their activities. This is how the Panton color chart appeared, which was developed by the American corporation of the same name. Each shade in this system has its own code cipher, consisting of Latin letters and numbers, which allows people of all countries and nations to use it. Over the years, the number of tones that were present in this spectrum increased, which allowed publishers to make better and more perfect prints.
What this mysterious directory looks like
Most often, pantone (as it is commonly called in our country) is presented to the consumer in the form of a fan. It consists of longitudinal pieces of paper painted in certain colors. All shades are located on the principle of proximity to each other, so choosing what you need will not be so difficult, even despite the large number of options. As a rule, each oblong piece of paper is divided into zones painted in different shades of the same color, starting from dark, saturated, ending with very light. Thus, the fan that the pantone colors form can start with yellow, followed by ocher, then orange, red, pink, purple and so on.
Technology and Psychology
Every year, Panton company representatives nominate for the first place a single color from their entire gamut. For example, in 1999, the azure-blue hue was recognized as the shade of the millennium, the color of 2005 became purple, in 2009 the mimosa won, in 2011 the honeysuckle, in 2012 the red-orange hue. As it turned out, this choice is not made at random. Constantly over the economic, social, environmental and psychological state of the entire planet is monitored by representatives of the Panton company. Colors are selected based on the problems that are currently most relevant.