Every day we are faced with obscure names and abbreviations, the meaning of which, it would seem, is known only to real moviegoers. However, we all know in absentia what a prequel, remake, teaser or trailer is. If we were asked what a remake or prequel is, we would hardly be able to answer. All because the meaning is clear to us, but how to explain it in simple words is unknown. In this article we will analyze two well-known terms, and also try to find out how the teaser differs from the trailer.
We lure the viewer with a teaser
A teaser is a short video clip designed to lure a future audience. In other words, this is pre-production or preparation for the creation and release of the film. In this case, the teaser is a preparatory commercial with which producers can determine whether the film will be in demand in the future or not. As a rule, a teaser shows at an early stage whether a film will be ordered by film distributors who are responsible for renting a new film adaptation. Even translated from English, the teaser is a teaser for the viewer.
By the way, the term itself is actively used not only in the film industry, but also in the advertising of other products. There are also concepts like teaser advertising, which means that a competent marketer must prepare a bait that will appeal to a large target audience.
A teaser is a teaser, and a trailer is ...
A trailer is a video that takes from 3 to 8 minutes. It is a finished product that notifies that the film is ready for rental. At the same time, it is not at all necessary that at the time of release of the trailer, the producers have a full-fledged motion picture. The main task of the director is to create a spectacular advertisement that will excite the viewer and make him sure to watch a future movie in a movie. It is for this reason that many trailers are so juicy, rich and vibrant, where the best special effects and intriguing plot are used that the audience is already consciously preparing for the premiere.
What is the difference?
We will help you figure out how the teaser differs from the trailer. To do this, we use several basic concepts and compare them:
- Time. The duration of the teaser is no more than 60 seconds, of which 20-30 is allocated to the insertion of film companies. Trailers can be compared with short films, which seem to show the essence of the picture, but at the same time intrigue and bewitch.
- Stage. How is the teaser different from the trailer? The fact that he comes out long before the filming begins. At the same time, it is likely that the viewer who sees the minute video may never wait for the premiere of this film. The trailer, in turn, notifies everyone that the film is preparing for screening, and the audience only has to wait. If the teaser is pre-production, then the trailer is post-production (the final advertising product, not counting the finished film).
- Picture. When preparing a teaser, producers and directors may not use video material. Typically, a one-minute movie ad contains pictures and voice acting. The trailer also contains full-fledged shots from films, while there are cases when the film company uses a special advertising move - a trick where the video material does not coincide with the future film, but has the main essence.
What is more important: a trailer or a teaser?
Undoubtedly, the first option, because between the teaser and the trailer what is the difference? The fact that the viewer catches the future concept of the film at the stage of a five-minute short film. The task of the director is to present the audience the skeleton of the future film, which contains all the trump cards of a movie masterpiece. Unfortunately, the teaser is limited in time so that the viewer understands the whole point. Everything is important in the trailer: editing, actors involved, storyline, dialogs. The more saturated the picture, the greater the likelihood of its success in the cinema. It is for this reason that we can observe in the trailer the most terrible, bloody, funny, mesmerizing, dramatic moments. A potential viewer does not yet know what to expect in a movie, but after watching 5-8 minutes of a short film, he can decide for himself whether to watch this film or not.
Summing up, we can say for sure how the teaser differs from the trailer. Firstly, the duration of the video. Secondly, belonging to the audience: if the teaser is designed to search for film distributors, then the trailer has a greater effect on the audience, and hence on future success. Thirdly, the trailer has much more information about the future film than in the teaser.