Pfizer is one of the largest pharmaceutical companies. Her story begins back in 1849. At the beginning of the last century, the company reached the world level, but continued to grow, regularly offering consumers the latest medications. The article is about the formation and development of the Pfizer trademark , as well as about the project “Caring for You”.
Base Pfizer
Today, Pfizer products are known worldwide. However, many years ago, when two enterprising young men - Pfizer and Ehart - decided to establish their own business, they had neither money nor experience in such matters. However, the first was a chemist diploma, and the second was a confectioner.
The father of one of the creators of the brand Pfizer helped with finances. Newly made businessmen rented a small office in a very modest building, located in one of the districts of New York, and began to develop the pharmaceutical market.
Santonin
The first drug of Pfizer was a medicine based on santonin. It was used as an anthelmintic, but it had many side effects. Later he was replaced by safer drugs. Nevertheless, Pfizer has gained instant popularity. The owners of the young company received the medicine as follows: santonin was mixed with almonds.
Lemon acid
In the eighties, the company "Pfizer" almost did not produce drugs. She focused on the production of citric acid. At this time, there were such drinks as Coca-Cola, Pepsi-Cola. As you know, the composition of the first and second includes citric acid, the sale of which for many years determined the growth of the company.
Penicillin
At the beginning of the 20th century, the company established export-import relations. Most of the Pfizer products were based on citric acid. In 1928, A. Fleming conducted a study, which revealed the antibiotic properties of penicillin mold.
This discovery has made a huge contribution to pharmacology and medicine. Pfizer is now an expert in its field. Most of the antibiotic drugs shipped from the United States during World War II were manufactured under this brand name. In the thirties of the last century, the production of vitamins C and B2 was also established. In 1967, the production of a broad spectrum antibiotic, Vibramycin, began, which later became the sales leader.
Pfizer (90s)
In the last decade of the last century, the company launched the production and sale of the following products: Zoloft, Azithromycin, Norvask, and Viagra. Again, Pfizer drugs are gaining popularity. The company receives the status of the most reliable and respected pharmaceutical manufacturer in the world.
"Zoloft" - a drug that normalizes the functioning of the nervous system. Sertraline is the main active ingredient of this drug, which is a powerful antidepressant. They take Zoloft for panic attacks, social phobia and other nervous disorders. Doctors prescribe Norvask for arterial hypertension and angina pectoris.
The invention of Viagra was a real event in the world of medicine. As you know, this remedy is used in the treatment of erectile dysfunction. The company has invested more than three million dollars in the development of the drug.
In 1999, the manufacturer celebrated its 150th anniversary. From the beginning of the new millennium, the Discovery Technology Center begins to function. In addition, as a result of the merger with Warner-Lambert, the company acquired the rights to manufacture and sell a number of medicines.
Pfizer: Caring for You
The list of drugs sold under the brand name Pfizer is regularly updated. Research and development today is led by global scientists. Pfizer products have been present on the Russian market since 1992. Not so long ago, the “Care for You” program was launched, designed to increase the availability of medicines. The rules for participation are quite simple: you need to fill out a questionnaire in one of the pharmacies that are partners of the company and get a discount card. With this card you can later purchase Pfizer products.
Cardiological preparations are included in the list of medicines that Russian consumers have the opportunity to buy at a discount (10-50%). But in reality this list is quite wide. It also includes drugs for the treatment of urological, ophthalmic pathologies, as well as diseases of the nervous system.
To participate in the program, you must have a prescription from a doctor, and after that fill out a form and get a card. The range of products covered by the discount is regularly updated. As an example, below is a list of Pfizer drugs that are subject to discounts in pharmacies of a large Russian network (IFC Pharmacy):
• Liprimar - a drug that lowers blood cholesterol.
• “Kaduet” - a drug intended for the treatment of cardiovascular diseases.
• “Norvask” - a remedy for the treatment of diseases of the heart and blood vessels.
• "Akkupro" - a medication used to eliminate hypertension.
• Akkuzid - a drug also intended for the treatment of arterial hypertension.
• “Xalatan” is a medicine prescribed by an ophthalmologist in the treatment of glaucoma.
The list also includes Viagra, Dalacin, Inspra, Celebrex, Xalac. The project “Caring for you”, of course, involves some limitations. So, under the program, you can purchase at a discount no more than two packages of one of the drugs on the list. Pfizer partners are pharmacy chains with a total of about 9,000 points in more than seventy cities in Russia.