It is safe to say that Corona beer is Mexico's national pride. This product has brought worldwide fame to its country.
Stages of a Difficult Path
It all began in the 16th century, when the Spaniard Alonso de Harera taught the Mexicans to prepare a wonderful drink from ordinary barley, burnt by the rays of the scorching sun. The locals liked the idea. Beginner brewers enthusiastically got down to business, and soon a completely new taste was created for the product that everyone loved. The first Corona beer was released back in 1925. It happened in Mexico City at the brewery of the Grupo Modelo Corporation. The drink received the highest rating, and the start-up company began to dramatically increase momentum. Three years later, the number of bottles of manufactured products reached 8 million pieces. The goods diverged "with a bang." This state of affairs was largely facilitated by the company management policy, the main principles of which were: high quality of the product and growth in its production volumes. To expand the sales network in the thirties of the last century, the first batch was sent abroad. So Corona beer became known in the United States of America.
Entering the global market
Grupo Modelo confidently moved towards its goal by leaps and bounds. Production was constantly expanding, new plants were commissioned. Mexicans were very proud of the new product and considered it the best among the known analogues. In the forties, a special advertising slogan was even created that read: “And twenty million Mexicans cannot be wrong.” Years passed, and soon Corona beer began its triumphal march around the world. In 1985, for the first time, residents of Australia, Japan, New Zealand and some European countries were able to try it. The result was simply overwhelming. New beer really recognized. He was especially loved in America. In this country, Corona ranked second in popularity among all sorts of beer supplied from abroad. And by the end of the nineties, it had already become the undisputed leader. Currently, about 170 countries have entered into agreements with Mexico for the supply of the famous local product. The real era of the “Crown” has come.
Hot sale
The most popular among the drinks produced by Grupo Modelo is Corona Extra. This light filtered lager has a strength of 4.5 volume percent. The taste of the drink is light, delicate and slightly dry. The aroma contains notes of malt, grain and corn with a barely noticeable bitterness of hops. After each sip, a pleasant aftertaste remains in the mouth. The product is a light golden color is produced, as a rule, unclarified. This beer has its own old legend. They say that once the lion, which is considered the king of all animals, tried it and came in indescribable delight. He liked the beer so much that the beast even grew wings. He was ready to give his royal crown for having the opportunity to enjoy your favorite drink at any time. Since then, the winged lion was called the griffin, and the magic beer was called Corona. And now both of them flaunt on the label of the famous drink.
Mexican beer for Russians
Starting in 2014, Russian foam drink lovers will be able to appreciate the art of Mexican brewers themselves. Corona beer in Russia will be represented by SAN InBev. She will become a distributor of the famous product in our country. Now, through it, beer will be delivered to wholesale stores and directly to stores. The product goes on sale in an original bottle with a capacity of 0.355 liters. The container is equipped in multipacks with six bottles in each. Packaging is very convenient and ergonomic. In specialized bars, this product is customarily served chilled to the buyer. In addition, traditionally, the bottle must be opened, and a small slice of lime or lemon should be inserted into the neck. This method came to us from Mexico itself. There are many insects there. Therefore, visitors, leaving the bottle on the table, cover the neck with a slice of citrus. This is done only for the purposes of forced sanitation and in no way affects the taste of the drink.