Current young viewers have to explain how TNT and STS, NTV and MTV are deciphered . And half a century ago, only three programs were broadcast in Russia. Today there are more than a hundred television channels in the country, and they offer such a rich and controversial assortment of programs and films that they had never dreamed of before. And if the creators of the TNT channel (“Your New Television”) are often blamed for immorality, and the authors of NTV (not deciphered in any way) are blamed for promoting the criminal subculture, then the STS television network has nothing to show to critics. To the question of how the STS is deciphered, it would be quite possible to answer: "Modern, trendy, stunning." But this is not so.
These three golden letters have been shining on our television screens for almost 17 years. And even if you are not a fan of this channel - no, no, and look there in the hope of seeing something fresh and interesting. The STS channel manages to provide quality leisure to viewers with different status, education, taste and sense of humor. His poster is replete with entertaining films and programs, among which there is a place and educational programs.
How is STS decrypted? This is an abbreviation of the full name Network Television Stations. This network collaborates with regional television stations in more than a thousand settlements of the Russian Federation.
History tour
In the year of origin (1996), the question of how STS is deciphered could be answered: “The Commonwealth of Television Stations”. It consisted of 8 regional channels, including the St. Petersburg Sixth Channel and the Moscow AMTV, and broadcast only 9 hours a day. The general director of the association was Sergey Skvortsov. With the advent of Alexander Rodnyansky (2002), the concept of broadcasting changed, the audience’s interest in the channel increased significantly. In 2008, STS was headed by Vyacheslav Murugov, who aired such super hits as “Kadetstvo”, “6 shots”, “Daddy's Daughters”, “Voronins”, “Kitchen” and others.
Message
The message of the authors of the channel is not so much proclaimed as decoded. STS, as it were, declares with its content: we are outside politics and do not use the air to propagate any ideas. This is a channel of "a weekend and a good mood", which gives you the opportunity to relax, immerse yourself in the fantastic world of dreams. We are offered to experience events unbelievable in human life, but still becoming a reality. They have the creators of the broadcasting network and some ironic spectrum in which the view of the world is refracted in a special anecdotal playful beam. Of course, all this creates a unique integral image that promotes the channel to high rating figures. Today he is one of the five most popular in Russia and reports that over the years of its foundation, its audience has grown to one hundred million viewers. Over the entire period of its existence, the channel received 35 TEFI figurines (national television award for the highest achievements in the field of television art).
What will happen tomorrow?
The successful commercial project of STS-Media (a subsidiary of the Swedish media holding Modern Times Group) is optimistic about the future. The audience the channel is targeting from 10 to 45 years old (youth and family) is the most attractive in terms of advertising resource. Today STS brilliantly competes with the main federal channels, and it is possible that tomorrow it will establish itself as one of the main media projects forming a new, full of positive, outlook on our life.